1. Marketing & Advertising

2. Companies who pay for ads don’t care about who you are, or what you want to be, they just want to spend your $$$ on their products!
Advertisers deliberately leave out details that consumers should know and highlight the details that will make the most sales. Ads almost always focus on the positive points of the product.
Ads and advertising have one very clear goal: to get you to buy a particular good or service. That’s it!
Advertising is often a reflection of the values, desires, and conditions of the times, and shifts with each audience or social change. Ads keep up with the times.
Companies hire ad firms to increase profits because ad firms know how to target consumer groups. The best ad firms are very, very good at what they do.

3. What are these even about?
– Gorilla Hear you calling
Back to the start.
Why are they focusing on something other than the item?

4. FACTOR: Marketing (p. 254)
It’s lunchtime and you’re at the mall. You are deciding whether to buy a drink.
The food court offers many well-known brand-name beverages you have seen advertised in magazines and on TV.
How might advertising affect what you do? What else affects your decision?

5. Sell, sell, sell The main goal of any company is to sell products
Spend millions on research – Especially on Children
Competition Act (2002): Legislation that states advertisements cannot make false or misleading claims
So, how else do they “get” you?

6. BEING AD SAVVY Are you being “marketed” to?

7. TESTIMONIAL
Using celebrities, athletes, or anyone else famous to influence you to buy a product because they use it.
Ex. Proactive

8. PERFECT PEOPLE & STAR POWER

9. GET ON THE BANDWAGON! Bandwagon Effect
“Everyone else is doing it!!” – So why aren’t you?

10. PLAIN FOLKS APPEAL:
Relates a product or service to the experincce of ordinary folks
“Look how normal these people are! They’re just like you!”

11. COMPARISON
Ours is better than theirs!

12. SCIENTIFIC APPEAL: THE NUMBERS GAME
Using stats or scientific data to appeal costumers to buy your product

13. GLITTERING GENERALITIES: Promises Everything, Delivers Nothing

14. EMOTIONAL APPEAL:
So cute!
So scary!

15. Emotional Appeal: Catchy tune
Ex. Sleep Country

16. Emotional Appeal: Nostalgia
Ex. Frosted Flakes

17. Emotional Appeal : Have to get it! Have to be “cool”!

18. Emotional Appeal: So funny

19. Emotional Appeal: So funny

20. Emotional Appeal: So funny

22. Emotional Appeal: Unless you’re weird…

23. Now “Media Literacy” is a thing
Watch these:
House Hippo
Dressing it up
Monkey
Blue vs Pink Products
What are they telling you about Media Literacy?

24. House Hippo

25. Dress it up

26. Be Media Literate

27. Be Media Literate – Gendered Marketing

28. Be Media Literate – Gendered Marketing
How to Dress Like a Man!

29. Be Media Literate – Gendered Marketing
Answer the following questions on your own:
Do you agree with this article? Why or why not?
As a consumer, what influences you when you make your purchases?
How much does what you buy impact jobs and the products available?
How does your role as a consumer reflect your individual and collective identities?
As a consumer, do you believe you have rights? How might you act to bring about change?

30. How can consumerism empower groups?
A BOYCOTT is a decision by a group of consumers not to buy certain products.
Greenpeace & Nestle over deforestation
Fruit of the Loom & Students against sweatshops
Recent?
Abercrombie & Fitch
Lululemon
Olympic boycotts
Chick-fil-A: Boycotts don’t always work as planned
actually-work-

31. Can Economy be a detriment?
Black market – why would be actually care?
Denies gov’t tax revenue
“Taxes are what pay for a civilized society”
~ Oliver Wendell Holmes
Big deal or no?
EG: Downloading music without paying, holding garage sales, doing work for cash, buying stolen property

32. Assignment #1
Analyze Consumerism Cartoons

33. Assignment #2
Analyze advertisements

34. Assignment #3
Create your own ad