1. PLAN A H E A D

2. “Psychosclerosis” A Hardening of the Mind

3. Fire! Ready! Aim!

4. Fire! Ready! Aim!

7. A Core Question: What is the Future of Converged Media?

8. The Television Program?
What is the Future of…
Broadcasting?
The Television Program?
Broadcast Advertising?
Converged Media Advertising?
_______________?
What Will This All Mean to Me?

9. Visioning Bibliography
Competing for the Future, Gary Hamel &
C. K. Prahalad, Harvard Business School Press, 1994.
2. The Art of the Long View, Peter Schwartz, Doubleday Currency, 1991.
3. A Technique for Producing Ideas, James Webb Young, NTC Business Books, 1975.