1. Millennial Buying Behavior

2. Millennials are..
Savvy Shoppers

3. 37% of millennial loves shopping and 48% enjoy it.
50% of millennial men and 70% of millennial women consider shopping a form of entertainment and something to share with friends and family.

4. The purchasing power of millennials is estimated to be $170 billion per year.

5. 45% of millennials spend more than an hour a day looking at retail-oriented websites. 
No surprise, but smart phones are a dominant method of connection to the web for millennials , with 89 percent of them using the devices to connect, vs. 75 percent who use laptops, 45 percent tablets and 37 percent desktop computers.

6. Who are Millennials ?

7. 1982
MILLENNIALS
ARE BORN
BETWEEN -
2002

8. Elevated education level Low awareness of brands
Upcomers
Elevated education level
High income
Low awareness of brands
Money at disposal

9. (4 in 1 millennial is parent today)
Mavens
Millennial moms
High income
Baby in tow
30 something
(4 in 1 millennial is parent today)

10. Better awareness of brands
Eclectics
Mostly females
Free spirited
Search for good deals
Better awareness of brands

11. Comics and sci-fi movie lovers
Skeptics
Video gamers
Social media buff
Fast food priorities
Comics and sci-fi movie lovers

12. Trendsetters Updated with news and gossips
Experimental and risk takers
Well informed about brands
Have large social networks

13. Together they are millennials
Rowdy
Thrill seekers
Problem solvers
Adventurists
Team workers
Together they are millennials

14. Let’s dig into some interesting facts about millennial shopping behavior

15. 28% of millennials prefer shopping online rather than in store.

16. 60% of millennials find convenience in having smart phone or tablet to research or purchase a product on the go.

17. More than 50% use their smart phones to research products while shopping.

18. Millennials are 216% more likely to be influenced by in-store touch screen displays.

19. Reviews from Friends or Peers Carry a Lot of Weight
About 48% of millennials say word-of-mouth influences their product purchases more than TV ads.

20. Values Mean Everything
37% of millennials are willing to purchase a product or service to support a cause they believe in, even if it means paying a bit more.
Brands that align with a social cause are big attractors.

21. Millennials are sensitive to Price
Price has the greatest influence on millennials' purchase decisions above all other factors, including quality, brand, store and availability.

22. Constant Exposure to Social Media
About 60% millennials are connected to social media, using it as their primary source to find and hear about products, special deals and shopping news. 
Millennials are incredibly engaged with companies and brands on social media platforms

23. Google and Amazon are favorites for comparing prices on smart phones.
Amazon (46 percent) and Google (43 percent) dominate millennials' preference for price comparison activities.

24. Tech Savvy
Millennials are 2.5 X more likely to be an early adopter of technology than other generations.

25. What we Know for Sure? MILLENNIALS Have the buying power Are on mobile
Are the largest generation
of future consumers

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