1. WHAT GOES INTO A BUSINESS PLAN?
ENTREPRENEURSHIP
11/15/2018
LESSON 2.2
WHAT GOES INTO A BUSINESS PLAN?
List and describe the seven basic elements of a business plan
Describe how to pull a business plan together
Lesson 2.2

2. Basic Elements of a Business Plan
2.2
Basic Elements of a Business Plan
Introductory elements
Main body
Appendix

3. Main Body of a Business Plan— Five Sections
2.2
Main Body of a Business Plan— Five Sections
Executive Summary
Introduction
3. Marketing
4. Financial management
5. Operations
6. Concluding Statement

4. Main Body of a Business Plan— Introduction
2.2
Main Body of a Business Plan— Introduction
Detailed description
Ownership and legal structure
Skills and experience
Competitive advantages

5. Main Body of a Business Plan—Marketing
2.2
Main Body of a Business Plan—Marketing
Products and services
Market
Industry
Location

6. Main Body of a Business Plan— Financial Management
2.2
Main Body of a Business Plan— Financial Management
Identification of risks
Financial statements
A financial statement based on projected revenues and expenses is called a pro forma financial statement.
3 years of pro forma (projected) income statements
Funding request and return on investment

7. Main Body of a Business Plan— Operations
2.2
Main Body of a Business Plan— Operations
Explain how the business will be managed on a day-to-day basis.
Discuss hiring and personnel procedures.
Include information on insurance and lease or rental agreements.
Describe the equipment that will be necessary for production of your products or services.
Describe how the products or services will be produced and delivered.

8. Main Body of a Business Plan— Concluding Statement
2.2
Main Body of a Business Plan— Concluding Statement
Summarize the goals and objectives you have for your business.
Emphasize your commitment to the success of the business.

9. Complete the Business Plans
2.2
Complete the Business Plans
Introductory elements
Cover letter
Title page
Table of contents
Statement of purpose
Executive summary
Appendix
Put it all together