1. Descriptive Research

2. Types of Research Strategies
Experimental Research
Non-Experimental Strategies
Descriptive Research
Observational
Archival Research
Survey Research
Correlation Research
Quasi-Experimental Research

3. Observational Research
Consideration
Representative behavior
(consider the level of involvement)

4. Naturalistic Observation
When an observer records behavior in a natural setting without intervening

5. Participant Observation
The observer becomes a participant in the setting

6. Contrived Observation
Observation in settings arranged to facilitate the occurrence of a behavior

7. Survey Research
A self-report method, using questionnaires, personal interviews, telephone, or internet polls
The term “survey research” is research used for descriptive, naturalistic purposes

8. Archival Research
An unobtrusive measure that relies on existing records

9. Content Analysis
Where a researcher makes inferences based on specific characteristics objectively identified in messages

10. Back et al. (2010). “The Emotional Timeline of September 11, 2001, Psychological Science, 21(10), pp

11. Natural Treatments
A naturally occurring event that has a significant impact on society at large on a particular members of society

12. Lasting Consequences of 9/11
Americans reduced air travel after 9/11

13. Lasting Consequences of 9/11

14. Survey & Archival Research
Disadvantages
Subjective Measurments
Response Set
Response Bias
Selective Deposit/ Survival
Advantages
It’s a good start
Massive Data Collection
Able to test things not allowed in experiments
Unobtrusive
Multi-method contribution of real world behavior