1. Messaging in the Media TOP 10 AUDIENCES BY THERAPY AREA
JOHN KNAPP, DIRECTOR OF ANALYTICS
MAY Your use of these materials is subject to the terms and conditions hereof. Please read the disclaimer carefully before using these materials.

2. TOP 10 AUDIENCES: BASED ON OVERALL MESSAGES
Data Represents: April 1, 2008 to March 31, 2009
Shows which audiences received the most overall “messages” (positive, negative or neutral messages) in the literature.
*Based on active therapeutic areas only
Source: Thomson Message Mapping System℠

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