1. Cal State Online Summer Pilot: Targeted Recruitment
April 6, 2018
12:00-1:00 pm
Zoom URL: 

2. Agenda
Welcome!
Review of Cal State Online Summer Courses: Finish Faster Campaign
Targeted Recruitment Pilot
Questions and Answers (hopefully)
Other FYI
Open Forum

3. Cal State Online Summer Classes: Finishing Faster Campaign
3rd Year of the outreach campaign
Over 1,200 fully online Cal State Online Summer Courses are posted!
Media marketing to general populations
This year, we’ll be adding a VOLUNTARY targeted recruitment campaign

4. Targeted Recruitment
Working with Blackboard Enterprise Services on recruitment campaign through Master Enabling Agreement (MEA)
Who will we target?
Students who have one to two classes left to graduate
Students who did not complete 30 units the previous year
Students who are on waitlists for fall 2018 bottleneck courses that are offered over the summer
Students who need to complete pre-requisite courses for an online degree program
Based on campus priorities, we will pick 2 target populations
To participate, CSU campuses will need to provide students name, phone #, and reason for the recruitment

5. How the contract will work
Awareness campaign – “fixed” price for media communications
The Chancellor’s Office will cover the cost of the three-month media campaign (approximately $150,000)
Recruitment campaign – variable price: # of students
CO has limited budget (est. $50,000)
CO will provide subsidy (100% or less)– depends on how many student contacts are submitted campuses
Campuses may use the MEA to order their own program of services from Blackboard. ($4 per student record for 4X outreach calls)

6. Due Dates
April 10, 2018: Campus submits one to two populations for targeted recruitment and an approximate number of student records they might provide
April 12, 2018: Chancellor’s will announces the selected target populations
April 19, 2018: Campus submits the number of student contacts they will commit to providing for the pilot project, and the reason for the outreach (e.g. “We are targeting 2,543 students who have one to two classes left to graduate.”)
May 10, 2018: Campus submits list of student names and phone numbers
May 31, 2018: Blackboard targeted begins campaign 
July 1, 2018: Blackboard targeted ends campaign  

7. Questions & Comments

8. FYI – another pilot for finding classes
Since Dec 7, 2017 (Cal State Online live date)
Month
Applications Completed
Enrollments
December 2017 3 2
January 2018 34 21
February 2018 13 4
March 1 – 12th, 2018 6
Total 56 29
CSO - Quottly Partnership Overview
To support the system-wide Graduation 2025 initiative and enable CSU students to have access to convenient, affordable, and efficient pathways to satisfy general education requirements that are often impacted on CSU campuses, Calstate Online is partnering with Quottly, a web-based service that enables the discovery and registration of over 70,000 online college classes from both the CSU and California Community Colleges. All transferable online class offerings available on Quottly have been verified by assist.org and provide a more efficient and effective mechanism for CSU students to discover transferable online classes when confronted with a scheduling conflict or lack of availability at the home campus.
Most Enrolled GE:
Area D
Top 3 Reasons For Enrollment
Finish final GE requirement to graduate
Fulfill major pre-requisites
Fulfill pre-requisites for CSU grad program
Drop off From Application to Enrollment (27)
Class canceled by school (2)
Ineligible due to placement requirements (7)
Missed CSU Online deadline (3)
Quottly Working with CSU Articulation Officers
Student dropped the class (4)
Other (11)

9. OPEN FORUM: Questions & Comments
Plus/Delta

10. THANK YOU