1. The Brand Called YOU Three Steps to A Winning Personal Brand
William Arruda

2. Memory Story Vision Foundation Three steps Madonna Three Cs Emotion
Map
Starbucks
Six
Pyramid
Web address
Photograph

3. So, What Are We Going To Work On?
Branding
Personal Branding
The Reach™ Success! Process

4. Introductions Who you are What you do
Something you would like us to know
Something you would like to gain from this workshop

5. Outcomes
What do you want to get out of this workshop? X

6. Unique Promise of Value
What is a Brand?
Unique Promise of Value

7. What are the World’s Strongest Brands?
Source: InterBrand

8. Branding Myths
Branding is about creating a false image
FALSE

11. Branding Is Not About Spin
Or Packaging

12. “The most exhausting thing you can be is inauthentic.”
Anne Morrow Lindbergh

13. Be
Yourself

14. Branding Myths Branding is about creating a false image FALSE
Branding was invented by the Nike’s and Coke’s of this world
FALSE
FALSE

15. Mr. Miller’s Bakery

16. Branding Has Been Around Since Pre-industrial Times

17. Branding Myths FALSE Branding is about creating a false image
Branding was invented by the Nike’s and Coke’s of this world
Branding is just for products and companies
FALSE
FALSE
FALSE

18. Consider These Brands
Jack
Oprah
Richard
The Donald
Steve Jobs
Madonna

19. Today, Everything is a Brand

20. What’s Your Brand? Promise Unique Value You Your Brand Target Audience
Peers

21. Strong Brands Are…
A_THE_T_C U N I X

22. Branding Has Been Around…
F_RE_ER O V X

23. Today, _________ is a Brand
E_ER_TH_N_ V Y I G X

24. You Can Think About It As Your…
R_PUT_T_ON E A I X

25. HAS
THE OF
WORK
WORLD
FOREVER
CHANGED

26. Why Branding for Consultants, Coaches and Entrepreneurs?
Competition is fierce
People are buying you!
You need to stand out from your competition
Brand congruence contributes to success and personal fulfillment
‘What makes
you unique
makes you
successful!”
William Arruda

27. Why Branding for Professionals?
‘What makes
you unique
makes you
successful!”
William Arruda
Longevity is waning
Competition is fierce
Credentials alone are not enough
You’re only as good as your last project
You want to make a mark
You want increased fulfillment

28. The Reach™ 1-2-3 Success! ProcessEX
EXTRACT
EXPRESS
EXUDE

29. Benefits of a Strong Personal Brand
Self understanding
Visibility and presence
Differentiation
Control
Wealth
Continuity
Achievement
Fulfillment

30. You Are a Gem
EXTRACT
EXPRESS
EXUDE

31. “To be yourself in a world that is trying to make you
something else is
the greatest
accomplishment.”
Ralph Waldo Emerson

32. How Are You Introduced? X

33. How Do You Introduce Yourself?X

34. BREAK