1. Looking back: Social media #JANGL2013

2. Summary
NGL social media plan 2013: What did we say we were going to do?
NGL 2013 activities: What did we do?
2013 results: Did it make a difference?
Key learnings and next steps

3. NGL Social Media Plan 2013: What did we say we were going to do?

4. Overall social media objective
Utilize social media to drive conversations with students, volunteers and sponsors in order to:
increase awareness of NGL and its positive impact on students
increase awareness of Junior Achievement
support and provide engagement opportunities for JA students, ambassadors, volunteers and sponsors attending NGL

5. Social media strategy
Engage youth in online conversation about their experience at NGL
Encourage students, ambassadors and volunteers to participate in social networking
Engage and thank speakers
Engage and thank sponsors for their commitment

6. Social media tactics Issue series of general updates
Highlight event happenings
Encourage social media participation (opening/ closing remarks/team meetings/delegate manual and passport)
Profile media interviews and coverage
Upload and share photos and videos
Thank sponsors and speakers

7. NGL 2013 Activities: What did we do?

8. Twitter
Hashtags
#JANGL #ImNext2013

9. Twitter tactics
171 tweets and 85 retweets
Examples

10. Facebook tactics

11. 41 posts on NGL page 422 photos shared
Facebook tactics
41 posts on NGL page 422 photos shared
Examples

12. 2013 Results: Did it make a difference?

13. Twitter measurement – Aug 6-22
 44 followers for total of 343 followers
206,064 accounts reached*
1,738,163 impressions* tweets from 204 contributors*
*TweetReach report – August 22

14. Facebook measurement – August 6 - 22
 121 supporters (784)
Daily Reach – Facebook insights report

15. Facebook measurement – How many people did we reach?
Peak – 23,000+
Weekly reach – Facebook insights report

16. Page visits – What are people doing on our Facebook page?
The majority are visiting timeline & photos
Facebook insights report

17. 2012 and 2013 Comparison 2012 2013 Twitter – followers gained 41 44
Twitter – tweets 79
171
Twitter – accounts reached
30,328
206,064
Twitter – impressions
202,630
1,738,163
Facebook - likes gained
129
121
Facebook - weekly reach
19,000
23,000

18. Key learnings and next steps

19. Key learnings and next steps
JA must use social media to drive discussions and brand profile with some of its key audiences
Cont’d on the ground social media is required at NGL 2014
Comprehensive national policy for social media needs to be developed (beyond NGL)
Plan needs to be developed to maintain momentum on social networks
Examine integration between JA page and NGL page