1. Commitment & Social Norms

2. Commitment Definition Studies
Increased likelyhood of agreeing to a larger request after previously agreed on a smaller request
Based on the theory of cognitive dissonance
Studies
Writing essays advocating for fair treatment  prejudice reduction
Limitations and directions for the future
Few experimental studies
Few tested interventions
Motive for consistence varies
Conclusion: Further investigation needed!

3. Social Norms Definition Interventions
“Information about what other people are doing and what they approve of” (Wilson, )
Injunctive norms = behaviors approved or disapproved of
Descriptive norms = behaviors people normally engage in
Interventions
Educational interventions in schools
Media and entertainment interventions
Peer influence and discussion groups
Limitations and directions for the future
People interpret messages differently depending on context  hard to evaluate effectiveness
Low-prejudice participants were not affected by others’ beliefs
Combine descriptive and injunctive norms