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International Carwash Association WaterSavers 2015

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Presentation on theme: "International Carwash Association WaterSavers 2015"— Presentation transcript:

1 International Carwash Association WaterSavers 2015
Campaign Wrap Report Ryan Lutzka Account Executive Danielle Ferrario Account Manager

2 International Carwash Association WaterSavers 2015 Campaign
FLIGHT DATES : PAID CONTRACTED IMRESSIONS: PAID DELIVERED IMPRESSIONS: TOTAL INVESTMENT: CPM : CTR: CAMPAIGN EXECUTION: ADDED VALUE DELIVERY: 7,500,000 7,522,386 $15,000 $2.00 0.15% Cross Device Display 22,386 impressions

3 International Carwash Association WaterSavers 2015 Campaign Performance by Day of Week
The best performing day for CTR was Tuesday (129 CTR Index).

4 The best performing time of day for CTR was 2 pm (167 CTR Index).
International Carwash Association WaterSavers 2015 Campaign Performance by Time of Day Performance by Hour The best performing time of day for CTR was 2 pm (167 CTR Index).

5 International Carwash Association WaterSavers 2015 Campaign Performance by Time of Day and Day of Week Top “Click” Behaviors Behavior Category CTR Index Directories & Resources :: Classifieds 561 Online Communication :: e-Cards 554 Entertainment :: Family 470 Automotive :: Motorcycles 436 Online audience behaviors contributing to top clicks: Directories & Resources; Classifieds, Online Communication; e-Cards, Entertainment; Family and Automotive; Motorcycles. Top Site Categories Site Category CTR Index Travel 217 Entertainment 201 Automotive 194 Top CTR site categories: Travel, Entertainment, and Automotive. *Indexes are based on overall CTR. Indexes over 100 exhibited CTRs above this placement’s overall performance

6 International Carwash Association WaterSavers 2015 Campaign Cross Device Display – Screenshots


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