1. Welcome to Who Wants to be a Millionaire?
50:50 15
$1 Million 14
$500,000
Welcome to Who Wants to be a Millionaire? 13
$250,000 12
$125,000 11
$64,000 10
$32,000 9
$16,000 8
$8,000 7
$4,000 6
$2,000 5
$1,000 4
$500 3
$300 2
$200 1
$100

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$1 Million 14
$500,000 13
$250,000 12
$125,000 11
$64,000 10
$32,000 9
$16,000 8
$8,000 7
$4,000 6
$2,000 5
$1,000 4
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$100

3. 15
$1 Million
The process of developing, promoting, pricing, selling, and distributing products to satisfy customer’s wants and needs. 14
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$100
A: Marketing Concept
B: Marketing
C: Target Mkting
D: Consumer

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$1 Million 14
$500,000 13
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$64,000 10
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$1,000 4
$500 3
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$100

5. 15
$1 Million
Specific statements that clearly communicate what the business expects to achieve. 14
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A: Standards
B: Purpose
C: Strategy
D: Objectives

6. 15
$1 Million 14
$500,000 13
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$4,000 6
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$100

7. 15
$1 Million 14
$500,000
Gogo Music is very popular in the D.C. area, so they promote heavily there- this is dividing the market based on 13
$250,000 12
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$100
A: Geographic
B: Psychographic
C: Behavioral
D: Demographic

8. 15
$1 Million 14
$500,000 13
$250,000 12
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$64,000 10
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$100

9. 15
$1 Million
To promote its summer menu, Julia's Cafe plans to mail a $10.00-off coupon to its regular customers next Friday.  The coupon will be valid from August 1-15.  What does use of the coupon represent? 14
$500,000 13
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A: Tactic
B: Strategy
C: Objective
D: Goal

10. 15
$1 Million 14
$500,000 13
$250,000 12
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$64,000 10
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$4,000 6
$2,000 5
$1,000 4
$500 3
$300 2
$200 1
$100

11. 15
$1 Million
Hollister goes after teenagers from the ages of when promoting there new clothing line, this is an example of …. 14
$500,000 13
$250,000 12
$125,000 11
$64,000 10
$32,000 9
$16,000 8
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$4,000 6
$2,000 5
$1,000 4
$500 3
$300 2
$200
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$100
A: Psychographic
B: Marketing Concept
C: Target Marketing
D: Product/service mgmt

12. You’ve Reached the $1,000 Milestone! Congratulations! Congratulations!

13. 15
$1 Million 14
$500,000 13
$250,000 12
$125,000 11
$64,000 10
$32,000 9
$16,000 8
$8,000 7
$4,000 6
$2,000 5
$1,000 4
$500 3
$300 2
$200 1
$100

14. 15
$1 Million 14
$500,000
Should we hire more salespeople during the holiday is an example of which marketing mix element? 13
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A: MIM
B: Promotion
C: Selling
D: Behavioral

15. 15
$1 Million 14
$500,000 13
$250,000 12
$125,000 11
$64,000 10
$32,000 9
$16,000 8
$8,000 7
$4,000 6
$2,000 5
$1,000 4
$500 3
$300 2
$200 1
$100

16. 15
$1 Million
Coca-Cola offers Caffeine Free Coke for customers who prefer no caffeine; Diet Coke is offered to customers who prefer a low-calorie or low carb diet. Coca is using… 14
$500,000 13
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$200
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$100
A: Demographic Segm.
B: Customer surveys
C: Psychographic Segm.
D: Mkt Segmentation

17. 15
$1 Million 14
$500,000 13
$250,000 12
$125,000 11
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$8,000 7
$4,000 6
$2,000 5
$1,000 4
$500 3
$300 2
$200 1
$100

18. 15
$1 Million 14
$500,000
A restaurant holding a "Senior Discount Day" is which marketing function element? 13
$250,000 12
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$100
A: Price
B: Promotion
C: MIM
D: Advertisement

19. 15
$1 Million 14
$500,000 13
$250,000 12
$125,000 11
$64,000 10
$32,000 9
$16,000 8
$8,000 7
$4,000 6
$2,000 5
$1,000 4
$500 3
$300 2
$200 1
$100

20. 15
$1 Million 14
$500,000 13
$250,000
___________ is establishing and communicating the values of products/services to potential consumers and determining profit for the business. 12
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$1,000 4
$500 3
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$200
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$100
A: Product
B: Selling
C: Pricing
D: Financing

21. 15
$1 Million 14
$500,000 13
$250,000 12
$125,000 11
$64,000 10
$32,000 9
$16,000 8
$8,000 7
$4,000 6
$2,000 5
$1,000 4
$500 3
$300 2
$200 1
$100

22. 15
$1 Million 14
$500,000
A telemarketer calls your house to ask you to buy the new vacuum cleaner, this is an example of … 13
$250,000 12
$125,000 11
$64,000 10
$32,000 9
$16,000 8
$8,000 7
$4,000 6
$2,000 5
$1,000 4
$500 3
$300 2
$200
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$100
A: Demographic
B: Mkting Info Mgmt (MIM)
C: Behavioral
D: Selling

23. You’ve Reached the $32,000 Milestone! Congratulations!

24. 15
$1 Million 14
$500,000 13
$250,000 12
$125,000 11
$64,000 10
$32,000 9
$16,000 8
$8,000 7
$4,000 6
$2,000 5
$1,000 4
$500 3
$300 2
$200 1
$100

25. 15
$1 Million
Which market segment do customers that prefer reasonably priced recreational activities that include a variety represent? 14
$500,000 13
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$16,000 8
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$4,000 6
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$500 3
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$200
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$100
A: Behavioral
B: Psychographic
C: Geographic
D: Niche Marketing

26. 15
$1 Million 14
$500,000 13
$250,000 12
$125,000 11
$64,000 10
$32,000 9
$16,000 8
$8,000 7
$4,000 6
$2,000 5
$1,000 4
$500 3
$300 2
$200 1
$100

27. 15
$1 Million
FATZ Restaurant gives away samples while the customers wait for a table- this marketing effort satisfies the customers in need for food. FATZ’s is using the/a 14
$500,000 13
$250,000 12
$125,000 11
$64,000 10
$32,000 9
$16,000 8
$8,000 7
$4,000 6
$2,000 5
$1,000 4
$500 3
$300 2
$200
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$100
A: Niche Mkting
B: Promotion
C: Marketing Concept
D: Strategy

28. 15
$1 Million 14
$500,000 13
$250,000 12
$125,000 11
$64,000 10
$32,000 9
$16,000 8
$8,000 7
$4,000 6
$2,000 5
$1,000 4
$500 3
$300 2
$200 1
$100

29. John Deere lawn equipment is transported to Home Depot 15
$1 Million 14
$500,000
John Deere lawn equipment is
transported to Home Depot
by tractor-trailers- this is
example of which marketing mix… 13
$250,000 12
$125,000 11
$64,000 10
$32,000 9
$16,000 8
$8,000 7
$4,000 6
$2,000 5
$1,000 4
$500 3
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$200
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$100
A: Channel Management
B: Selling
C: Product
D: Place

30. 15
$1 Million 14
$500,000 13
$250,000 12
$125,000 11
$64,000 10
$32,000 9
$16,000 8
$8,000 7
$4,000 6
$2,000 5
$1,000 4
$500 3
$300 2
$200 1
$100

31. How should it be packaged? What level of quality will be offered? 15
$1 Million
How should it be packaged?
What level of quality will be offered?
Will brand name items be sold?
Are all questions to be asked when considering which mkting function 14
$500,000 13
$250,000 12
$125,000 11
$64,000 10
$32,000 9
$16,000 8
$8,000 7
$4,000 6
$2,000 5
$1,000 4
$500 3
$300 2
$200
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$100
A: Product/Service mgmt
B: Product
C: Place
D: Selling

32. 15
$1 Million 14
$500,000 13
$250,000 12
$125,000 11
$64,000 10
$32,000 9
$16,000 8
$8,000 7
$4,000 6
$2,000 5
$1,000 4
$500 3
$300 2
$200 1
$100

33. 15
$1 Million 14
$500,000
Involves all the activities necessary to get a product from the manufacturer to the consumer:    13
$250,000 12
$125,000 11
$64,000 10
$32,000 9
$16,000 8
$8,000 7
$4,000 6
$2,000 5
$1,000 4
$500 3
$300 2
$200
50:50 1
$100
A: Channel Mgmt
B: Marketing
C: Product/Service mgmt
C. Promotion

34. Congratulations!!!
Winners receive candy
or extra credit!