1. TOOLS FOR DECISION MAKING:
THE PRODUCT AUDIT
TOOLS FOR DECISION MAKING:
PRODUCT LIFE CYCLE
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SESSION 5

2. THE PRODUCT LIFE CYCLE
PRODUCT MANAGEMENT
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3. DECLINE GROWTH LAUNCH PRODUCT LIFE CYCLE MATURITY TIME MONEY
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4. DECLINE GROWTH LAUNCH PRODUCT LIFE CYCLE MATURITY 1. DESIGN
DEVELOPMENT
Vision
Design
Development
Design/devel
Vision
MATURITY
LAUNCH
GROWTH
DECLINE 1.
TIME
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5. DECLINE GROWTH LAUNCH PRODUCT LIFE CYCLE MATURITY 2. PRODUCTION
Design/devel
Vision
2. PRODUCTION
FACILITIES
MATURITY
LAUNCH
GROWTH
DECLINE 1. 2.
TIME
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6. DECLINE GROWTH LAUNCH PRODUCT LIFE CYCLE MATURITY 3 LAUNCH STOCKS TIME
Design/devel
Vision
3 LAUNCH STOCKS
MATURITY
LAUNCH
GROWTH
DECLINE
TIME 1. 2. 3
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7. 4 Launch Marketing Costs
PRODUCT LIFE CYCLE
Design/devel
4 Launch Marketing Costs
Vision
MATURITY
LAUNCH
GROWTH
DECLINE 1. 2. 4
TIME
11/15/2018
SESSION 5

8. BREAK EVEN DECLINE GROWTH LAUNCH PRODUCT LIFE CYCLE MATURITY
Design/devel
Vision
BREAK EVEN
MATURITY
LAUNCH
GROWTH
DECLINE 1. 2. 4
TIME
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9. DECLINE GROWTH LAUNCH PRODUCT LIFE CYCLE MATURITY Design/devel Vision1. 2. 4
INVESTMENT
RECOVERY
TIME
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10. Professional Management Requires
1. Focus on clear product objectives, planned and controlled against clearly defined milestones
2. Specific tough design reviews planned into the programme.
To Audit Objective - Problems - GO-NO GO.
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11. Professional Management Requires
3. Specific Objectives, detailed strategy, plans, budgets AGREED for LAUNCH of Product.
4. Specific Objectives, detailed strategy, plans, budgets AGREED for GROWTH PHASE OF PRODUCT.
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12. Professional Management Requires
A FOCUS ONLY ON VOLUME,
MARKET SHARE AND OPERATING
COSTS
CAN LEAD TO
A LIQUIDITY PROBLEM
5. Market Reviews Planned into Programme during LAUNCH and GROWTH, MATURITY phase.
6. Profit Driven approach at all stages to achieve breakeven on target or earlier.
11/15/2018
SESSION 5