1. Vital Portal Media BronzeLens Film Festival- BronzeLens Network
Marketing Campaign Customers
BronzeLens Film Festival- BronzeLens Network

2. Vital Portal Media- BronzeLensNetwork Marketing Campaign Customers Vision, Goals, Objectives and Scope for the Organization
Vision
To deliver a robust, scalable technology content distribution and marketing management system to content publishers and end users.
To develop, procure and distribute new original authentic content for publication with adequate capacity To deliver the content with optimal functionality on new and existing end user platforms To successfully introduce new customer service processes to the marketplace to create opportunities for new content publishers
Goals
To stream content using the venture’s platform to end users using the following devices, platforms or venues:
Broadcast television
satellite,
cable
IPTV
Computers
Mobile phones, tablets, displays and other devices
To have end users view content published by the venture in Theaters.
Objectives
To create a pipeline for content to distributed on the technology platform of the venture
Develop business relationships with 10 studios/production houses for the distribution of the content aggregated by the venture
Deploy the contemplated IPTV streaming technology infrastructure to be accessed by end users ASAP.
Scope
Demonstrate IPTV streaming platform privately via recruitment events.
Designate team members to execute project activities .
Develop commercial and theatrical exhibition relationships
Third party data mining and application integration into the IPTV

3. Vital Portal Media- BronzeLens Network Marketing Campaign Customers Past and Planned Communications Activities
Limited past communications executed mainly to test the streaming application
Planned communications involve the following:
Vital Inc. sponsored brand awareness campaign for the BronzeLens Network to begin 3/15/2018
BronzeLens Network content awareness campaign to begin 4/1/2018
BronzeLens Network customer recruitment campaign through corporate trade and affiliate groups, and social organizations
BronzeLens Network customer recruitment campaign via performance compensated bloggers and social media outlets

4. Vital Portal Media-BronzeLens Network Marketing Campaign Customers Existing Communications Staff and Stakeholders
Existing Communications Staff
Margaret Diggs
Alphonso Jordan Whitfield
Josiah Jordan Whitfield
Monty Ross
Existing Communications Stakeholders
Vital Inc.
Arlington Shore LLC
Liferay
Xerox
Microsoft
Intel
Microcorp
Synnex
TechData

5. Vital Portal Media-BronzeLens Network Marketing Campaign Customers Current Communications Tools, Activities and Events
marketing campaign leveraging stakeholder relationships
Social media marketing campaign leveraging stakeholder relationships
Public relations Broadcast Media Campaign
Public relations Campaign highlighting Bloggers, Social Media Mavens
Public relations Campaign highlighting Industry Content Publishers

6. Vital Portal Media-BronzeLens Network Marketing Campaign Customers Current Communications Tools, Activities and Events
Online sneak peek marketing campaign invites to targeted database
Social media events marketing campaign to targeted database
In marketing campaign and in person Public Relations events with affiliated entertainment persona
Marketing campaign and in person public relations events highlighting affiliated technology companies
Marketing campaign and public relations highlighting Industry content publishers

7. Vital Portal Media-BronzeLens Network Marketing Campaign Customers Communications Measurables
Target Market Universe estimated at 7 million households nationwide
100%
Target Market Leads
50% express an interest in the products and services
Target Market Conversions
25% of the Target Market Leads subscribe to the service

8. Vital Portal Media-BronzeLens Network Marketing Campaign Customers
Delivery Channels
Campaign
Media Packs
Branding
Affiliate Site Banners
Content Publishers
Online Advertising
Conferences
Brochures
Print / eBooks
Competition
Billboards
Business Cards – Print/Video
Awards
Posters
Press Conferences
News Conferences
Newsletters Print / Video
Video Conferences and Interviews
Newspaper Ads
Packaging
Public Meetings

9. Vital Portal Media-BronzeLens Network Marketing Campaign Customers
Delivery Channels
Campaign
Delivery Channels
Direct Mail
Endorsements
Demon- strations
Trial Periods
Fact Sheets
Displays
Radio
Seminars
Leaflets/Flyers
Speaking Engagements
Website
Workshops
Online/In Person
Television
Video Presentations
Quotes
Signage
Live Shows
Reward Programs
Affiliate Programs

10. Vital Portal Media-BronzeLens Network Marketing Campaign Customers Communication Objectives
Stakeholder Awareness
Demonstrate Ease of Use
and Accessibility to Customer
Sponsorship Buy In
Recurring Customer Relationship
Customer Product and Service
Awareness and Engagement

11. These guidelines are modified only by the Project Sponsors
Project Team Meetings are held per Project Calendar
The Project Office will distribute communications approved by the Project Sponsors
The Project Office will tailor communications to what the team needs to know.
The Project Office will communicate what the team needs to now before they need to know it
Messages will be communicated through the appropriate channels
Every message is communicated formally from Project Office
All messages are audience specific
Vital Portal Media BronzeLens Network Marketing Campaign Customers Communication Guidelines
These guidelines are modified only by the Project Sponsors

12. Vital Portal Media - BronzeLens Network Marketing Campaign Customers
Communication Plan Schedule To Be Determined
Schedule will be published in the Project Office online

13. Information Collection
Channel
Information Requirement
Information Provider
Collection Timeframe
Vital Portal Media BronzeLens Network Marketing Campaign Customers Information Collection

14. Vital Portal Media - BronzeLens Network Marketing Campaign Customers
Assumptions
There are adequate resources available to complete the assigned tasks.
The timeframes listed in the Communications Schedule are satisfactory.
The required budget is available to complete the tasks needed.
Risks
There are adequate resources available to complete the assigned tasks.
The timeframes listed in the Communications Schedule are satisfactory.
The required budget is available to complete the tasks needed.

15. Vital Portal Media - BronzeLens Network Marketing Campaign Customers Success Criteria
The message reached its target audience
The output reached the intended audience on schedule
There were no complaints received
The message received was honest and trustworthy
The message addressed the needs of the target audience
The message was distributed through the planned channel
The message received had its desired affect.
The distribution was effective