1. Jeff Nesler Senior Program & Web Manager LinkedIn

2. Collegiate ECHO Judge Summary
“Thank you, awesome judges!”
We want to acknowledge and thank every judge for participating in the Collegiate ECHO program. We couldn’t do this without your support! Thank you for your support of marketing education and Marketing EDGE.

3. Fossil’s Challenge in Brief
Create an omni-channel marketing campaign to drive Fossil Q Smartwatches sales.
$5 million
Target men/women
2nd half of 2018; fall and holiday campaigns
Pg. 1-2 of Rules booklet contains the specific RFP “ask”: – See Client Brief/Official Rules button
Judges’ Brief: judgesbrief.collegiateECHO.org

4. Scoresheet: Deliverables
MAIN SECTION: EXECUTIVE SUMMARY (1 page) EXECUTIVE PROPOSAL (up to 10 pages) APPENDICES (up to 25 pages) include
research documentation
detailed budget
creative samples
forecast results of the marketing campaigns
STRATEGIC SUMMARY CHART ( up to 3 pages) – 2 columns: Key Market Research findings, and corresponding Marketing Strategies.
VISUAL SUMMARY (Either a PowerPoint – 20 slides max OR a video – 2-3 minutes) – visual presentation to the client summarizing the above. Narrated PPTs OK but must be downloaded to hear the narration.
VIDEO ADVERTISEMENT TO CONSUMERS (no more than :45; ideally :15 - :30)

5. Scoresheet: additional items...
Overall Campaign Cohesiveness and Professionalism
Honorable Mention Nominations 1
 Market Research 2
 Marketing Strategy 3
 Creative Strategy 4
 Media Plan 5
 Budgeting / ROI 6
 Video to Consumers 7
 Executive Summary 8
 Visual Summary 9
 Innovation (visit the link 2 slides ago to see what this means…) 10
 Other: 

6. Comments! Scoresheet: Strengths Areas for Improvement
Additional space for you to elaborate, comment on a particular area, etc.

7. Submitting the Scoresheet
Your from Submittable contains
the entry numbers for your review, and
the link to get to them
In the recording I discuss the “Filters” – if entries are not showing in the dashboard it might be a “Filter” issue that you can change.
Next to each entry is the online scoresheet.
When you’ve completed the online scoresheet it’s a good idea:
to download a copy for your records, reference, and to have backup in any contingency.
Save As Draft the first 2-3 entries as there will be a basis for comparison. You may want to go back and change comments or scores. NOTE: when you Save a Draft, Marketing EDGE does not see the review.
Finalize: when you’re ready to show your scores and comments to Marketing EDGE.
If you’ve finalized but still want to make changes, let me or message via the platform) know, I can reopen the review for editing.

8. Useful Links Client Brief/Official Rules): www.collegiateECHO.org
Scoresheet review:
Past winning campaigns (to get an idea of the caliber):

9. Questions?
Challenge questions: Jeff Nesler, or
Technical; log in, seeing entries; etc. and cc Jeff above.
Have fun!
And, thank you!