1. Journalism/Yearbook
Week 7

2. Monday Bell Ringer & Agenda
This week we will be focusing on Coverage.
What are some events coming up, that we should definitely put in the yearbook?
Bell Ringer
Blog Uploads
Blog responses
Photo Uploads
Photo editing

3. Website Upload: Go to students.weebly.com Log in with your info
Create your first blog: copy and paste your article & hit PUBLISH
When you publish, copy the link and paste it into an for Mrs. Webster.
Then go to englishwebster.weebly.com and find the Journalism page.
There will be links in the right column for other student’s blogs.
Click and read at least two of them and comment on their blog.
When finished (or while you wait for blogs to be published), see Mrs. Webster to upload pictures, OR edit the pictures we have.

4. Tuesday Bell Ringer & Agenda:
This week we will be focusing on Coverage.
What are some events coming up, that we should definitely put in the yearbook?
Bell Ringer
What Coverage?
What is Coverage?

5. What Needs to Be Covered?
Without looking back at what you did last year, brainstorm EVERYTHING that you feel needs to go into this year’s book.
Brainstorm as a group with the rest of the yearbook staff, and have one staff member write everything down on a whiteboard or large sheets of paper.
After this initial brainstorming, consider how you might group what you have listed.
Groupings may fall into traditional sections but be open to other possibilities.
When you are done, be sure to capture this list, either on paper or with your camera phone.
The initial brainstorming should take about an hour and the grouping will follow quickly. This activity would be best done before the year begins in the spring or summer. Be sure you have enough time to record everything.
Make sure students are thinking about sports, classroom trends, technology, fashion, entertainment, major school events, national/ world events and other topics important to teens.

6. How Are We Going to Cover It?
Now it’s time to brainstorm the possible ways that you can cover all of your ideas from the previous activity.
Coverage methods include stories, photographs, words, captions or infographics.
Which coverage ideas are the most important?
Why are they important?
This activity should last about an hour. As you work with the staff, words like “stories,” “photographs,” “words,” “captions,” “infographics” should come up; if not, guide them in that direction. Have them bring in examples of ideas they find in professional publications, but also have some magazines in your room, or let them use the Internet.

7. Wednesday Bell Ringer & Agenda:
After going through this entire brainstorming process, create a unique definition of yearbook coverage in 30 words or more.
My definition of yearbook coverage is…
Bell Ringer
Evaluate Yearbook
Create a poll
Questions for Spencer
Note: I only have two theme submissions… You will vote on it tomorrow, so if you have a theme you want to submit, I need it tomorrow!

8. To Do Today: You will critique our yearbook from last year.
Go through the checklist and answer the questions.
Next, begin writing a critique using the questions you just answered. What did the yearbook staff do well? What did they miss? Write at least two to three paragraphs about your thoughts. Include answers from the checklist.
Then, create a poll you could ask other students about our yearbook.
At least five specific questions about the yearbook that you can ask students.
Get Mrs. Webster’s approval of the poll before the bell rings!
Throughout the day, specifically at lunch, poll at least ten students.
Bring that information with you on Friday.
On Friday, you will add what your peers had to say to your critique. You will need to have at least two quotes from students NOT IN THIS CLASS.
Lastly, write down at least one question you still have for Spencer, on a Post-IT.
He will be here tomorrow to work with us on anything we need.

9. Thursday bell Ringer & Agenda
List five specific goals for improving the coverage in your next book. What strategies will you use to achieve these goals?
Hot Spot: kjq2367
Bell Ringer
Spencer
Note: I only have two theme submissions… You will vote on it tomorrow, so if you have a theme you want to submit, I need it today!

10. Friday Bell Ringer & Agenda
Look at the themes submitted.
Vote for your theme.
Bell Ringer
Types of Coverage
Coverage for Our Book

11. 1. TRADITIONAL
Pros: This structure is the most common and most familiar to your reader. It allows you to allocate spread space and content to traditional groups, events and activities.
Cons: This approach can put you in a rut if you use it every year — same events, same sports, same people. It also may force you to give coverage to a team, club or event that really does not have a compelling story that year.

12. 2. CHRONOLOGICAL
The chronological approach covers and organizes the events of the year as they happen.
This structure could be by week, month, semester, term or season.
Chronological coverage allows you to mix types of coverage on each spread.
For example, you might cover a club event, an academic activity and a game that happen during a specific week all on the same spread.

13. 2. CHRONOLOGICAL
Pros: This approach allows you to cover more topics in more creative ways. You can find topics for coverage that normally would never get any coverage. This approach works best when there is a reason to do it. Chronological coverage needs to come from your theme and be directly related to it.
Cons: To pull off chronological coverage, the staff must be organized and have a system in place that helps you find stories and then cover them nearly every day. Once you miss a story in this method, you can never get it back. Successful schools have developed teams that work in a week-by-week rotation. Each team is responsible to cover whatever needs to be covered in that specific period of time.

14. 3. UMBRELLA
This method organizes the stories of the year according to specific, often theme-related “umbrella” topics, rather than traditional topics such as summer, homecoming, football or math class.
For example, you might have a spread or series of spreads within a specific section that focuses on a topic like “pride,” or “determination” or “fun.”
Or you might reorganize your entire book around specific topics as your major sections.
At its core, umbrella coverage is driven by word play and should be closely connected to the theme.

15. 3. UMBRELLA
Pros: This method allows the mixing of different kinds of stories that would only be in one section of the book on a single spread. This method is most effective when it connects directly with your theme.
Cons: Sometimes the connections can be forced, and it’s difficult for the reader to understand why such different types of information have been grouped together. Do not try this method just to be different; use it because it fits with your theme.

16. 4. STORY-DRIVEN
This method focuses on telling the story of the year through individual stories.
What gets covered in the book are simply the stories that are most compelling.
Individual sports or clubs, for example, would be covered in a single spread only if there was a compelling story to be told. Otherwise, they might only be covered in a more compact reference section.
Brookfield Central High School
Brookfield, Wis.

17. 4. STORY-DRIVEN
Pros: This approach allows for rich writing and in-depth coverage of specific events and people with a story that needs to be told in a deeper way. This may also be the most effective approach if your book is faced with only a limited number of pages to work with.
Cons: Some groups and events may not get covered in enough depth and this may cause concern in your total school audience.

18. 5. BLENDED
This method allows you to creatively use different methods within the same book based on your theme.
You might consider using different approaches in different sections to add variety to your book.
For example, you might use the umbrella approach in academics, focusing on specific words that relate to academics, and then use a more traditional approach to sports and student life.

19. 5. BLENDED
Pros: Provides variety both visually and verbally and in the types of coverage you can provide.
Cons: Managing different types of coverage may be difficult to stay on top of for an inexperienced staff and editors.
Austin High School
El Paso, Texas

20. Identifying Coverage Approaches
Using a yearbook you have not seen before, analyze what coverage methods were used.
How did they relate their coverage approach to their theme?
What percentages of coverage did they give to each section?
For this activity, you will need a well-stocked library of yearbooks from other schools, or have your yearbook sales representative loan you a few boxes of yearbooks.

21. When Finished: EIC: Edit Articles for Newspaper
Photo Team: Go through photos and edit/make a list to delete
Marketing Team: Create a script for calling companies for ad sales
Senior Team: Create an organized form for Senior Picture Pages
DON’T FORGET!! TUESDAY YOU WILL WRITE YOUR CRITIQUE!
Next, begin writing a critique about the yearbook last year using the questions you answered on Wednesday. What did the yearbook staff do well? What did they miss? Write at least two to three paragraphs about your thoughts. Include answers from the checklist.
Then, create a poll you could ask other students about our yearbook.
At least five specific questions about the yearbook that you can ask students.
Throughout the day, specifically at lunch, poll at least ten students.
Bring that information with you on Tuesday.
On Tuesday, you will add what your peers had to say to your critique. You will need to have at least two quotes from students NOT IN THIS CLASS.