1. Oracle Digital Store Theatre Session
Gérald Poncet
Senior Director Consumer Markets, Oracle
October 24th 2018
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3. The Consumer Journey Is Digitally Driven and Often Ends in the Store
Digital technology is changing consumer behavior
Digital influences the majority of in-store sales
Consumers prefer to shop in physical stores
Stores are at the forefront of the customer experience
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4. “By January 2019, 90 percent of all retail will still be done in physical stores.” KPMG : Global Retail Trends 2018
“64% of all in store transactions are influenced by digital along the shopper journey and this number is expected to increase to 90% by 2020.”
Deloitte Digital: Navigating the new digital divide
“By 2021, nearly 80% of retailers will be able to customize the store visit for customers as a majority of them will know when a specific customer is in the store.”
Zebra : 2017 Retail vision study
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5. 3,000 Did You Know? new stores Considering By 2021
Over the past two years, Alibaba has invested as much as $8 billion
in brick-and-mortar retailing
Sources: Reuters, Forbes
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6. Did You Know?
“We want to save guests time and money by helping them find what they’re looking for, discover new products and receive offers and services that are relevant and timely.”
Eddie Baeb, spokesman for Target
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7. A One-Stop-Shop Technology Provider to Know, Engage and Convert Consumers at the Shelf
Digitize the store to blend retail experience
Digital acceleration challenges the status quo
Point solutions solve point problems
Cloud is revolutionizing the retail industry
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8. Only Retailers Relevant to Hyper-Connected Consumers will Survive
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9. Oracle Digital Store Brings the Power of Digitization Within the Four Walls of Your Store
Know
Real-Time Store Management
Understand consumer in-store navigation
Engage
Proximity Based Personalized Offers
Personalize the shopper’s experience
Convert/Grow
Location Driven Clienteling
Increase conversion rate and marketing ROI
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10. Know, Engage, Convert Customers
Interactive Displays
Beacon Grid
Apparel
Shoes
Luggage
Use case 1: Real-Time Store Management
Use case 3: Location Driven Clienteling
Fashion accessories
Persona: Store Associate
Carts
Persona: Store Manager
Checkouts
Office
Exit
Entrance
Use case 2: Proximity Based Personalized Offers
Persona: Shopper
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12. A New Passenger Experience for the Airport Operator
Measure both passenger footfall and dwell time
Deliver mobile offers and promotions, increase traveler satisfaction, retail sales and in-terminal visibility
CUSTOMER PERSPECTIVE
We will utilize geo-location and behavioural- based targeting for in-terminal offers, tracking of real-time customer service and the provision of key customer information improving the customer journey and improving operational efficiency.
Roger Westerbeek, Group Head of CRM & Loyalty at Manchester Airport
52 million passengers
Move through its five airports each year
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13. Mobile-First Solution for Store Associates
Access and display inventory on tablets to enable product search and recommendations
Use of tablets as the mobile point of sale
CUSTOMER PERSPECTIVE
This is about collecting and displaying customer information as well as digital content. Implementing Oracle CE and Concierge is the most strategic initiative of the year for Talbots.
Patrick Walsh, SVP Sales & Operations, Talbots Inc.
Personalized Shopping Experience
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14. Oracle Digital Store will Help You Survive the Shakeout
Know your customer better than your competition
Engage known customers, build seamless shopping experiences and drive revenues
Convert more consumers and help your stores become a competitive advantage
Improve shopper experience and appeal to younger, more technology savvy shoppers
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15. Copyright © 2018, Oracle and/or its affiliates. All rights reserved.