1. Transform WASH Public Private Collaboration Sanitation Marketing
Sanitation Marketing Platform
Addis Ababa, Ethiopia
07, December, 2017
11/15/2018`1
FOOTER GOES HERE

2. Introduction
The study is about public private collaboration going beyond PPP. Public Private Partnership is based on a contractual arrangement
Mapping international experiences on sanitation marketing
Framework for public private collaboration
Looking in to challenges and opportunities in Ethiopia

3. Public Private Collaboration in WASH
WASH sector highly public dominated
Public sector financier, owner and operator
Private Sector provides services in study and design, construction, supply of goods, waste collection services and maintenance
Banks and MFIs limited role in fund

4. PUBLIC SECTOR PRIVATE SECTOR
Strengthening demand
Awareness raising and product promotion
Public sector as customer of products and or services
Increasing customer purchasing power (access to finance)
Strengthening the enabling environment
Political economic-environment
Regulatory framework
Institutional framework including bureaucracy
Strengthening the supply chain
Reduced business costs (investments, working capital & operational costs)
Research and development
Business development (incl. access to finance)
Product promotion and social marketing
Enhanced product offerings
Business associations to enhance communication, collaboration, partnering and learning with public sector
Lobbying with public sector
Complying with rules and regulations
Strengthening the supply chain and tapping into demand
Research and development (incl. market research)
Product development (incl. diversification and quality aspects)
Convenient sales outlets
Sustainable sanitation provision
Improved supply of desirable & affordable sanitation products and services
Increased demand for sanitation products and services
PUBLIC SECTOR
Goals and activities to enhance sanitation markets
PRIVATE SECTOR
Desired Goals

5. Strengthening enabling environment Improving supply chain
Global scan-Activities and countries
x = example of model exists
x = no example, but challenge discussed
Banglade sh
Bolivia
Cambodi a
Guatema la
Honduras
India
Nicaragu a
Peru
Malawi
Rwanda
Uganda
Strengthening demand
Public
Awareness and product promotion 
Public sector as client
Increasing client purchasing power
Private
Product promotion and social marketing
Enhance product offerings
Strengthening enabling environment
Regulatory framework x
Bureaucracy
Physical & organisational infrastructure
Political economic environment
Governance
Associations to facilitate communication and feedback to public
Co-learning with public
Lobbying and partnering with public
Complying with rules and regulations
Improving supply chain
Reduced business costs
Research and development
Business development support
Product development
Convenient selling outlets

6. What we can learn from other countries
Sanitation Fairs in Peru: Regional governments sponsored sanitation fairs for local entrepreneurs to exhibit sanitation products and services for low-income families
Public Sector as a Client in Rwanda: The public Vision program in Rwanda is constructing toilets for very poor households, while trying to avoid disrupting markets.
Business friendly costing, Malawi: City cut the fee for dumping fecal waste by two thirds allowing businesses to cut their own price

7. Lessons from other countries
4. Public-private contract, India: Public in charge of development and major repairs of infrastructure, private for operating and administering latrines 5. Increase purchasing power, Nicaragua: Local government pay part of the cost to suppliers and HH pay the rest 6. Public-private dialogue, Bolivia/Malawi: Platform for dialogue between public, private sector and consumers to build common ground and detect problems early

8. Ethiopian Context
Policy and Regulatory Framework: No sanitation policy addressed in sector policies, No clear regulatory framework
Limitations in the Program (OWNP): Role of private sector not clearly discussed
Access to Finance: Commercial Banks lending practice challenging, MFI limited capital and not focus credit product

9. Ethiopian Context
WASH behaviour and awareness: HEP main instrument and more effective in rural than urban settings (complexity)
Household financial capacity: Sanitation not considered as priority expenditure item (market and income)
Business Environment: More encouraging for priority sectors
Product development: Limited public investment

10. How to strengthen sanitation markets-Lessons for Ethiopia
Strengthening Demand
Raise awareness and promote products- HEW facilitate products and services and link interested households to local businesses
Priming the market- public sector facilitate opportunities by displaying latest models and innovations at strategic locations
Putting money in to HH pockets- Government encourage MFI to introduce credit for sanitation products

11. Strengthening Enabling Environment
Regulate the sector through guiding sanitation marketing initiatives- Create coherence and integration between the various initiatives
Organize the system to serve the SM: Less bureaucracy, better coordination and targeted capacity building
Regulating supply and suppliers: Licensing, construction standards and technical guidelines

12. Strengthening Supply Chain
Reducing costs to enhance sustainability: Affordable products through patents, contracts, grants, market intelligence
Supporting growth: Efficient licensing, simplifying certification and accreditation processes, access to finance
Diversifying to increase market share: Consumers preferences and purchasing powers
Business location close to consumers: Move out from large cities and get closer to rural consumers