1. Why Rebel Yell? Brand Programs Consumer Target Point of Sale Items
Award Winning, smooth wheated
whiskey.
Fasting growing Top 40 Brand!
Rebel Yell: +127% growth over the past 5 years!
Invented at what would later become the famous Stitzel-Weller distillery
‘Wheated’ mash bill provides smoother & sweeter finish
Award-winning American whiskey that honors the rebel in all of us
Why Rebel Yell?
Brand Programs
‘Rebels & Records’ Program:
February – April consumers will have a chance to win music themed prizes and the ultimate Rebel Yell private concert experience by submitting photos at rebelandrecords.com.
Sponsorships + Sampling Nights:
May – August Rebel Yell will be sponsoring key outdoor music festivals across the US.
Additional sampling opportunities include on-premise vinyl themed Rebel Yell sampling nights.
Consumer Target
Point of Sale Items
Display Bins
Shelf Talkers
Posters
Case Cards
Coasters
Table Tents
Glassware
Bar/Rail Mats
Tacker Signs
Shakers
Napkin Caddies
Barrel Heads
Flags
Flask
Males & Females
Ages: 25-40
HHI: $55K+
Developing a taste for bourbon and prefer discovering new brands when possible
Influencers in their social group
Social lifestyle – does not want ‘mainstream’
Awards and Accolades
SAN FRANCISCO WORLD SPIRITS COMPETITION:
Rebel Yell 10YR Single Barrel: 2017 Double Gold
Rebel Yell Original: 2016 & 2011 Double Gold
Straight Rye Whiskey: 2016 Double Gold
Source: NABCA 9L R – 2016, Nielsen TTL US xAOC Liquor Latest 52w Ending