1. Viewability & The Future of KBB.com
Redesigns will occur on KBB.com across all properties, but viewability is only one of a select few determining factors. New designs will start with mobile in 2016, followed by our desktop Home Page. Aiding automotive shoppers and driving advertiser performance will still be top priorities.
Testing
Working with other measurement partners to better understand our site
Custom Solutions
Using our unique data and dedicated resources to achieve specific OEM objectives
Current Performance
KBB.com today performs above the industry average
Priority Placement
National OEM advertisers currently receive the best-performing offerings

2. KBB.com’s Design & Development Principles
Guidelines KBB.com considers for upcoming redesigns and enhancements
Keep OEM partners and their needs in mind from the beginning (e.g. viewability)
Satisfy and delight the consumer
Implement consistent ad behavior to eliminate confusion and subjectivity
Integrate ads within or near engaging, relevant content