1. Managed Care Markets
Market Integration

2. Plan for today Market integration Checklist for team presentations
Why integrate? Benefits of integration
What to integrate? Horizontal or vertical integration
How to integrate ? Virtual or real integration
Penn State Geisinger Dis-integration
Checklist for team presentations
Team meeting

3. Why Integrate?

4. What to Integrate? Horizontal integration Vertical integration
Merger of similar organizations or functions
Same “layer” in the market
Vertical integration
Merger of different types of organizations or functions
Across different “layers” of the market

5. HOSPITAL HOSPITAL HOSPITAL
Valley View Summit Riverside
SPECIALIST SPECIALIST SPECIALIST
Cardiology Orthopedics Neurology
PRIMARY PRIMARY PRIMARY
CARE CARE CARE
Miller Carpenter Cooper
HMO EAST HMO WEST HMO NORTH

6. How to integrate? Real integration Virtual integration
Multiple organizations become one legal entity
For example, Integrated Delivery System
Virtual integration
Multiple organizations contract with each other to act as one
For example, Individual Practice Association
Central planning (Russia) vs. capitalism (US)

7. Penn State Geisinger Geisinger providers Hershey Geisinger health plan
Other providers
Other plans

8. Penn State Geisinger Geisinger providers Hershey Geisinger health plan
Other providers
Other plans

9. Final Preparation for Team Project
Review handout with initial assignment
Review checklist
Schedule a full dress rehearsal
Check timing

10. Evaluation Criteria - Format
Logical structure
Presented at start, summarized at end
Clear recommendation
Content closely supports description and analysis of the market
Each person participates
Effective use of overheads

11. Effective Use of Overheads
Simple, clear, readable design
From the back of the room
Visual reinforcement of key points
Visual presentation of important data
Audience hears and sees the data
Not a teleprompter

12. Evaluation Criteria - Content
Accurate content, based on documented sources
Meaningful picture of the market
Possible strategies for entering the market are discussed (and evaluated)
Thorough and convincing arguments to support recommendation