1. Intellectual Property Review
Objective 3.04
Understand intellectual property
BB30 Business Law 3.04 Summer 2013

2. Review Instructions
We are going to review intellectual property by viewing 12 slides.
Each slide contains a picture of a product or service that is protected by intellectual property laws.
BB30 Business Law 3.04 Summer 2013

3. Review Instructions
For each slide, determine the type of intellectual property right granted to the owner(s) and how long this protection lasts:
Copyright
Patent
Trademark
Service mark
Trade dress
Trade secret
BB30 Business Law 3.04 Summer 2013

4. 1 - Intellectual Property
This music video and choreography for the Thriller video is copyrighted. Copyright lasts for life of the author plus 70 years.
BB30 Business Law 3.04 Summer 2013

5. 2 - Intellectual Property
Red and white stripes on outside
Multiple buttons and red/white striped shirt
This distinctive look of TGI Fridays is an example of trade dress. Trade dress is indefinite.
Crazy, colorful artwork
BB30 Business Law 3.04 Summer 2013

6. 3 - Intellectual Property
This is the logo for Twitter. It is service mark. Like a trademark, it is valid for 10 years; it can be renewed every 10 years.
BB30 Business Law 3.04 Summer 2013

7. 4 – Intellectual Property
This professional photograph by Carol Maurin (local Pittsburgh photographer) is copyrighted. Copyright lasts for life of the author plus 70 years. If you look closely at the picture, you can see the photographers name “copyrighted” on this photo.
BB30 Business Law 3.04 Summer 2013

8. 5 – Intellectual Property
This is an example of an invention, slipper-mop. This product is patented. The patent holder has exclusive rights to produce, use, and sell the invention for 20 years.
BB30 Business Law 3.04 Summer 2013

9. 6 – Intellectual Property
What is the recipe?
The recipe for KFC chicken is a trade secret. Trade secrets are indefinite.
BB30 Business Law 3.04 Summer 2013

10. 7 – Intellectual Property
This is an example of an invention, baby holder (hand pillows). This product is patented. The patent holder has exclusive rights to produce, use, and sell the invention for 20 years.
BB30 Business Law 3.04 Summer 2013

11. 8 – Intellectual Property
The Adidas logo is trademarked (renewable every 10 years).
BB30 Business Law 3.04 Summer 2013

12. 9 – Intellectual Property
These are examples of lost trademarks.
BB30 Business Law 3.04 Summer 2013

13. 10 – Intellectual Property
This NBC logo (peacock) is a service mark. Like trademarks, service marks are renewable every 10 years.
BB30 Business Law 3.04 Summer 2013

14. 11 – Intellectual Property (Inside)
The formula for Coca-Cola is a trade secret.
BB30 Business Law 3.04 Summer 2013

15. 12 – Intellectual Property (Outside)
Additionally, name the two parts of this product that are protected by intellectual property law.
The word “Coca-Cola” is trademarked in addition to the shape of the bottle.
BB30 Business Law 3.04 Summer 2013

16. BONUS! O: A Presidential Novel
A speculative novel about President Barack Obama's 2012 re-election campaign was published in 2011.
The publishers, Simon & Schuster, claim that the book was written by someone who was "in the room" with the President.
This book is copyrighted. Since the author is unknown, the copyright lasts for 95 years.
BB30 Business Law 3.04 Summer 2013