1. Business Communication

2. What is communication?
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3. What is communication?

4. What is communication?
“Communication is the process of transferring information and meaning between senders and receivers , using one or more, written, oral, visual or electronic media”.
(Excellence in Business Communication, John V. Thill, Courtland L. Bovée)

5. The Communication Process

6. The Communication Process
The Sender/Communicator

7. The Communication Process
Encoding

8. The Communication Process
The Medium

9. The Communication Process
The Receiver

10. The Communication Process
Decoding

11. The Communication Process
Feedback / Response

12. Barriers in the Communication
Noise distraction
Competing messages
Filters
Channel breakdowns

13. Managerial Communication

14. Managerial Communication
Communicator
Audience
Message
Channel choice
Culture

15. Communicatior Strategy
Objectives
Style
Credibility

16. Communicator Strategy
Objective
General objective
Action objectives
Communication objective

17. Communicator Strategy
Examples of objectives
General
Action
Communication
Increase customer base.
Sign 20 new clients each month.
As a result of this letter, the client will sign and return the contract.
Increase the number of women hired.
Hired 15 women by March 31, 2019.
As a result of this meeting, we will come up with the strategy to accomplish our goal.
As a result of this presentation, at least 10 women will sign up to interview with my company.

18. Communicator Strategy
Style
Tell/sell (you want the audience to learn from you)
Tell (informing, explaining)
Sell (persuading)
Consult/join (you want to learn from the audience)
Consult (collaborative, for example, a questionnaire)
Join (brainstorming session)

19. Communicator Strategy
Credibility
Factors that affect credibility (French Raven, and Kotter)
Rank (hirarchical power)
Goodwill (personal relationship/”track record”)
Expertise (knowledge, competence)
Image (attractiveness, authenticity, sincerety)
Common ground (common values, ideas, problems or needs)

20. Communicator Strategy
Credibility
Initial credibility
Acquired credibility