2. Why a consumer-oriented Internet of Things centre in Sweden? Kristina Höök

3. Consumer-oriented Internet of Things? What is it? Why focus on consumer-oriented IoT- apps? A call for: –A top-notch research centre integrating tech and design –Focus on consumers –A political vision

4. Remember 1993? Why this buzz?

5. Already here!

6. Old IoT-dream in 90ies

7. IoT today: cloud

8. IoT today: cloud + mobiles

9. IoT today: Sensorcloud lining

10. Living in an IoT world? M2M Automation Smartgrid Smart houses … What about desire? Fun? Play? Life?

11. From personal to thriving on big data

12. Internet of Arts

13. Internet of Play

14. Internet of well-being

15. Internet of Recreation

16. From personal to thriving on big data Internet of Sports Internet of Play Internet of Wellbeing Internet of Recreatio n Internet of Arts

17. Selling reality back to users Longing for the real Constructing yourself and your reality Living in IoT-world as performance Medialisation of reality

18. Focus on consumer apps -–why? Huge market Unique position worldwide Creating desirable solutions challenging Consumer-oriented IoT-apps challenge todays technical & infrastructural solutions A means to popularising and spreading solutions & infrastructure (… and then we can better tackle the rest…)

19. Unique expertise in Sweden? Applications & novel media Programming and networking the things Creating value from big data System solutions for big data

20. Consumer-oriented Internet of Things! What is it? –Digitalised things + big data Why focus on consumer-oriented IoT-apps? –Huge market! Challenge! And about LIFE! A call for: –A top-notch research centre integrating tech and design: some of the best Swedish researchers in the area are here today! –Focus on consumers: cool examples demoed here today! –A political vision: where is it?