1. Communication in organisations
Y10 Business Studies

2. Learning Objectives and outcomes
By the end of this lesson:
Why communication is important in a business
By the end of this lesson:
All must be able to define communication [Grade E]
Should be able to explain different types of methods of communication and give examples of each [Grade C]
Could evaluate why barriers to communication might exist [Grade A]

3. Communication: What is it?
Communication is the transmission of a message from a sender to a receiver.
One way communication is when the sender sends the message but doesn’t get a message back in return
Two way communication is when the person receiving the message can reply to the sender.
Question: How would you know if someone has understood your message?

4. Class communication task…..
3 Volunteers needed to communicate to the class
Without saying what the logo is describe to the class so people can draw the logo – who has the BEST copy? You have 1 minute.
Which persons communication was most effective? Why?
Show us all – who has the WORST copy?
What do you think went so badly that you couldn’t draw the logo described?

5. Your visual looked like this…

6. Between people in the same business With people outside the business
Internal & External Communication
Internal
External
Between people in the same business
With people outside the business

7. Examples of internal communication
Formal meetings and briefings
Intranets
Wikis, blogs, podcasts, internal social media tools
Informal meetings between employees & senior management
Conference calls & webinars
Internal newsletters, brochures, and other printed materials
Team briefing sessions
Message boards
Training packs (e.g. induction materials)

8. External communication
Press releases
Marketing materials (e.g. adverts, brochures, direct mailings)
Published financial information (e.g. accounts)
Letters, s and telephone conversations with customers and suppliers
Reports to government and other agencies

9. Types of communication
Cookie Activity

10. Methods of Communication: Verbal
Advantages
Disadvantages
Activity: Make a list of the advantages and disadvantages of verbal communication

11. Methods of Communication: Written
Advantages
Disadvantages

12. Methods of Communication
What final method of communication could this be?

13. Activity: Barriers to Communication
I am going give the person at the back (for each row) a recipe
They must read it, memorize it…and then pass the message onto the person in front of them…
The person in the front row must then write down the message.

14. Barriers to Communication
What made that task more difficult?
Summarise the blue table from your text book on communication barriers.

15. The Direction of Communications

17. Formal and Informal Communication
Formal communication is when messages are sent through established channels using professional language.
Informal communication is when information is sent and received casually with the use of everyday language.

18. Lesson Summary Square
Write down the main points of today’s lesson on your paper.