1. Options for every opportunity
Principal® product portfolio

2. Find a product to fit the need
10-Year
15-Year
20-Year
30-Year
UL Protector IV
SUL Protector II
UL Provider Edge
UL Flex III
UL Accumulation II
IUL Flex II
IUL Accumulation
VUL- Business
VUL Income III
Benefit VUL II (NY)
Executive VUL II (COLI)
All guarantees are based on the claims-paying ability of the issuing insurance company. For financial professional information only. Not for use with the public.

3. Term life

4. Term for today and tomorrow
Principal term insurance
Term for today and tomorrow
10-, 15-, 20- and 30-Year terms
Two conversion options
Flexible policy riders
Fast and easy underwriting programs
Principal Life Quote Edge℠
For financial professional information only. Not for use with the public.

5. Consider clients who need:
Principal term insurance
Target market
Ages 35-55
$1 million and greater death benefit
Non tobacco classes
Consider clients who need:
Basic coverage to start meeting life insurance needs
Coverage for a limited amount of time, e.g., proof of credit, business startup, buy-sell agreement funding
Conversion options to preserve their insurability
For financial professional information only. Not for use with the public.

6. Guaranteed universal life

7. Coverage that offers more certainty
Guaranteed universal life insurance
Coverage that offers more certainty
Principal Universal Life Protector IV℠
No-lapse guarantees up to lifetime for a single insured
Dial in coverage period and premium duration
DBO 3 provides return of premium scenario
Key riders: Accelerated Benefits, Cost of Living Increase, Waiver of Monthly Policy Charge
Principal Accelerated Underwriting℠ available up to $1 million
Principal Survivorship Universal Life Protector II℠
No-lapse guarantees up to lifetime for two insureds
Dial in coverage period and premium duration
Seven classes of uninsurable/ opt out underwriting
Key riders: Estate Tax Repeal, 4-Year Term
Principal Accelerated Underwriting available up to $2 million
All guarantees are based on the claims-paying ability of the issuing insurance company.
Rider availability varies by state.
For financial professional information only. Not for use with the public.

8. Consider clients who need:
Guaranteed universal life insurance
Target market
Ages (UL) and ages (SUL)
$1 million and greater death benefit
Guaranteed to age 100+
Consider clients who need:
Estate liquidity
Wealth transfer
Charitable giving
Special needs planning
For financial professional information only. Not for use with the public.

9. Current assumption universal life

10. Affordable long-term coverage
Principal Universal Life Provider Edge℠
Affordable long-term coverage
Low premiums for coverage to maturity
Optional no-lapse guarantee to age 95/35 years
Key riders:
Children’s Term
Chronic Illness
Cost of Living
Waiver of Monthly Policy Charge
Principal Accelerated Underwriting
All guarantees are based on the claims-paying ability of the issuing insurance company. Rider availability varies by state.
For financial professional information only. Not for use with the public.

11. Consider clients who need:
Principal Universal Life Provider Edge
Target market
Ages 45-65
$1 million and greater death benefit
Protection to age 90+
Consider clients who need:
Affordability of guaranteed universal life, but want more flexibility
Estate / legacy planning
Key person / buy-sell strategies
Special needs planning
For financial professional information only. Not for use with the public.

12. Coverage that can evolve just like life
Principal Universal Life Flex III℠
Coverage that can evolve just like life
Low charge structure enables efficient performance
Optional no-lapse guarantee to age 95/35 years
Key riders:
Change of Insured*
Children’s Term
Chronic Illness
Cost of Living
Life Paid-Up
Salary Increase*
Principal Accelerated Underwriting
* Available only with business cases.
All guarantees are based on the claims-paying ability of the issuing insurance company. Rider availability varies by state.
For financial professional information only. Not for use with the public.

13. Consider clients who need:
Principal Universal Life Flex III
Target market
Ages 45-70
Moderate funding levels
Value flexibility of cash value over guarantees
Consider clients who need:
Survivor income
Key person/buy-sell strategies
Protection that offers an exit strategy
Predictability of a fixed rate of return
For financial professional information only. Not for use with the public.

14. Protection with current assumption growth
Principal Universal Life Accumulation II℠
Protection with current assumption growth
Stable cash value growth
Zero net-cost loans in years 11+
Key riders:
Change of Insured*
Children’s Term
Chronic Illness
Cost of Living
Life Paid-Up
Surrender Value Enhancement*
Automated income platform
Principal Accelerated Underwriting
* Available only with business cases.
Rider availability varies by state.
For financial professional information only. Not for use with the public.

15. Consider clients who need:
Principal Universal Life Accumulation II
Target market
Ages 35-55
Making max contributions to qualified retirement plan; business owners
Want predictability of a fixed rate of return
Consider clients who need:
Personal or business owner retirement planning
Executive benefits
Buy-sell strategies
Businesses seeking high early cash value for the balance sheet
For financial professional information only. Not for use with the public.

16. Unique automated income platform
UL, Indexed UL and Variable UL
Unique automated income platform
What it does
Benefit
Payment start
Single form begins income stream
Lets client make better use of time
Death benefit option changes
Flips from DBO 2 to DBO 1
Maximizes accumulation, prepares for distribution
Distribution type changes
Switches from surrenders to loans at cost basis
Keeps income tax-free
Income re-calculated
Amount is adjusted based on actual performance
Ensures target-ending cash value goal
Life Paid-Up Rider activities
Policy converts to reduced paid-up status
Prevents policy lapse and resulting taxes
For financial professional information only. Not for use with the public.

17. Indexed universal life

18. Accounts that fuel growth potential
Principal indexed universal life
Accounts that fuel growth potential
S&P 500 price return index-linked account
Crediting method: Annual point-to-point
Key benefit: Can produce strong index interest in many types of positive index movements
Current rates:* Participation — 100% Cap — 12% Floor — 0%
S&P 500 total return index-linked account
Crediting method: Annual monthly average
Key benefit: Index value includes reinvested dividend; valuable in volatile markets
Current rates:* Participation — 110% Cap — 18% Floor — 0%
Fixed account
Crediting method: Crediting rate is declared by Principal
Key benefit: Guaranteed minimum rate of 2%
Current rate:* 4.5%
* Rates are subject to change
For financial professional information only. Not for use with the public.

19. An accumulation story your clients will love
Principal Indexed Universal Life Accumulation℠
An accumulation story your clients will love
Accumulation: Account Value Enhancement, adjusted segment balance
Distribution: Two loan options, auto income
Key riders:
Change of Insured*
Children’s Term
Chronic Illness
Cost of Living
Life Paid-Up
Surrender Value Enhancement*
Principal Accelerated Underwriting
* Available only with business cases.
Rider availability varies by state.
For financial professional information only. Not for use with the public.

20. Income flexibility with loan options
Principal indexed universal life
Income flexibility with loan options
Standard policy loan
Alternate policy loan
Offers
Certainty
Opportunity
Change rate
Fixed
Credit rate
Variable (ranges between cap and floor)
Advantage
Current zero net-cost years 11+
Potential for indexed gains
Disadvantage
No indexed gains
Potential for large net cost
For financial professional information only. Not for use with the public.

21. Consider clients who need:
Principal Indexed Universal Life Accumulation
Target market
Ages 35-55
Making max. contributions to qualified retirement plan; business owners
Wants cash value growth but without direct participation in the market
Consider clients who need:
Personal or business owner retirement planning
Executive benefits
Buy-sell strategies
Businesses seeking high early cash value for the balance sheet
For financial professional information only. Not for use with the public.

22. Cost-effective coverage, indexed-linked growth
Principal Indexed Universal Life Flex II℠
Cost-effective coverage, indexed-linked growth
Low charge structure enables efficient performance
Optional no-lapse guarantee to age 90/25 years
Key riders:
Change of Insured*
Children’s Term
Chronic Illness
Cost of Living
Life Paid-Up
Salary increase*
Principal Accelerated Underwriting
* Available only with business cases.
All guarantees are based on the claims-paying ability of the issuing insurance company.
Rider availability varies by state.
For financial professional information only. Not for use with the public.

23. Consider clients who need:
Principal Indexed Universal Life Flex II
Target market
Ages 35-65
Moderate funding level (1—1.5x target)
Likes cash value but doesn’t want direct participation in the market
Consider clients who need:
Survivor income
Key person/buy-sell strategies
Protection that offers an exit strategy
For financial professional information only. Not for use with the public.

24. Variable universal life

25. Protection. Growth. Income
Variable universal life
Protection. Growth. Income
Principal Variable Universal Life Income III℠
Personal or business use
60+ investment options from well-known fund managers
Dollar cost averaging accounts and zero net-cost loans in years 11+
Key riders: Change of Insured,* Cost of Living Increase, Surrender Value Enhancement,* Waiver of Monthly Policy Charge
Underwriting: Principal Accelerated Underwriting and multi-life programs
Principal Variable Universal Life-Business℠
Business-owned or business-sponsored
100+ investment options from well-known fund managers
Institutionally-priced and designed with built-in high early cash surrender value
Key riders: Change of Insured*, Life Paid-Up, Modified Cash Surrender Value
Underwriting: Principal Accelerated Underwriting and multi-life programs
* Available only with business cases.
All guarantees are based on the claims-paying ability of the issuing insurance company. Rider availability varies by state.
For financial professional information only. Not for use with the public.

26. Consider clients who need:
Principal Variable Universal Life Income III and Variable Universal Life-Business
Target market
Ages 35-55
High income earners, business owners and key executives
Want full participation in the market
Consider clients who need:
Personal or business owner retirement planning (VUL Income III)
Executive benefits
Buy-sell strategies
Businesses seeking high early cash value for the balance sheet
For financial professional information only. Not for use with the public.

27. Principal variable universal life
Investment story
Principal funds and outside funds from well-know fund families
Three investment strategies for policy holders:
Personalized approach
Guided approach
Thematic approach
Seven LifeTime Portfolios (target-date)
Five Strategic Asset Management (SAM) Portfolios (target-risk)
Three ETF Funds (volatility management)
DCA Accounts
Six- and 12-month accounts
Investing involves risk and the possible loss of principal.
For financial professional information only. Not for use with the public.

28. Policy riders

29. Chronic Illness Death Benefit Advance Rider
Policy riders
Chronic Illness Death Benefit Advance Rider
Available on current assumption and indexed UL products
Issue ages 20-75
Underwriting: Table 3 or better and flat extras up to $7.50/1,000
No up front cost
Maximum benefit 75% of death benefit (25% per year)
For financial professional information only. Not for use with the public.

30. Policy riders
Life Paid-Up Rider
Included on all cash value products except UL Provider Edge
Triggers when loan balance reaches 92% of cash value
Converts policy to paid-up death benefit
Policy cannot lapse, which preserves tax-free status of distributions
For financial professional information only. Not for use with the public.

31. The Power of 3

32. A unique supplemental retirement story
The Power of 3
A unique supplemental retirement story
Start with time-saving Principal Accelerated Underwriting
No lab testing or paramed exams1 for those who qualify
Add the benefits of an accumulation-focused product
Index-linked or market-based growth potential
No income-based funding limits
Get easy access to cash
Automated income platform
No penalty for withdrawals prior to age 59½2
Tax-free3 income that adds tax diversification to a portfolio
Availability of death benefit advances (chronic and terminal illness4) allow other retirement assets to remain intact
1 For 40-50% of applicants who qualify based on age, product, face amount and personal history
2 As long as the policy isn’t a Modified Endowment Contract
3 If structured properly, withdrawals and policy loans are not taxable
4 Availability varies by state
For financial professional information only. Not for use with the public.

33. Principal has your clients’ needs in mind, providing a solutions-oriented portfolio of products to help meet their financial needs and adapt as life changes.
For financial professional information only. Not for use with the public. 33

34. For registered representative use only
For registered representative use only. Not for distribution to the public. Principal National Life Insurance Company and Principal Life Insurance Company, Des Moines, Iowa , Insurance products from the Principal Financial Group ® (Principal ®) are issued by Principal National Life Insurance Co. (except in NY) and Principal Life Insurance Co. Plan administrative services offered by Principal Life. Securities offered through Principal Securities, Inc., 800/ , Member SIPC, and/or independent broker/dealers. Principal National and Principal Securities are members of the Principal Financial Group®, Des Moines, IA S&P® and S&P 500 ® and S&P 500 ® Total Return are registered trademarks of Standard & Poor’s Financial Services LLC and have been licensed for use by S&P Dow Jones Indices LLC and sublicensed for certain purposes by The Company. The S&P 500 ® and S&P 500 ® Total Return is a product of S&P Dow Jones Indices LLC and has been licensed for use by The Company. The Company’s policy is not sponsored, endorsed, sold or promoted by S&P Dow Jones Indices LLC or its affiliates and none of S&P Dow Jones Indices LLC or its affiliates make any representation or warranty regarding the advisability of investing in such product(s). Principal, Principal and symbol design and Principal Financial Group are trademarks of Principal Financial Services, Inc., a member of the Principal Financial Group. BB | | 09/2018 | ©2018 Principal Financial Services, Inc.