1. On your whiteboards, write down what is advert trying to achieve?
Starter
Think pair share:
On your whiteboards, write down what is advert trying to achieve?
Advert
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2. Analysing competitors
GCSE Business Studies
Analysing competitors
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3. Learning Objectives by the end of this lesson students….
Will be able to evaluate reasons for evaluating competitors
Evaluation ~ GCSE Grade A*
Will be able to propose strengths and weaknesses of competing products
Synthesis~ GCSE Grade A
Will be able to analyse products in direct competition
Analysis ~ GCSE Grade B
Will be able to demonstrate understanding by using examples/cases
Application ~ GCSE Grade C
Will be able to explain steps to analyse competitors
Comprehension ~ GCSE Grade D
Will be able to recall key term analyse
Knowledge ~ GCSE Grade E

4. Task Think about your mobile phone (BlackBerry, Nokia, Iphone)
On your whiteboards write down
What is it that you love about the phone? – its Strengths
Do you love everything about the phone? – its Weaknesses
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5. Task Feedback your responses
You have been analysing the products and the competitors
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6. Theory
Notes
Analysing
Breaking it down into its component parts. Looking at strengths and weaknesses
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7. How to carry out the analysis
Theory
Notes
How to carry out the analysis
Customer Research
Retailer Research
Breaking the product/service down
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8. Step 1: Customer Research
Theory
Notes
Step 1: Customer Research
Get groups of consumers talking about:
How, when, why they use the rival product
Their experience of using the product
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9. Against the Clock
You have 5 minutes in groups (before the sand runs out!) to write on your whiteboards:
Methods of market research from previous lesson
Methods to research into your customers
Now Feedback to class

10. Step 2: Retailer Research
Theory
Notes
Step 2: Retailer Research
Talk to the retailers selling your product and competitors products
Wholesalers
High street shops
On-line retailers (amazon)
Is the product being sold in the right place?
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11. Step 3: Breaking down the product/service
Theory
Notes
Step 3: Breaking down the product/service
Product Range
Quality
Design
Selling Experience
After-sales service
Price
Brand Image
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12. Task
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13. Task 1
Explain 4 ways in which games consoles compete with each other from the list below:
Product Range
Quality
Design
Selling Experience
After-sales service
Price
Brand Image
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14. Task 2 For 2 consoles: Look at: Strengths Weaknesses
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15. Plenary task
What message are these adverts trying to give their target market about their products of service?
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16. Learning Objectives by the end of this lesson students….
Will be able to evaluate reasons for evaluating competitors
Evaluation ~ GCSE Grade A*
Will be able to propose strengths and weaknesses of competing products
Synthesis~ GCSE Grade A
Will be able to analyse products in direct competition
Analysis ~ GCSE Grade B
Will be able to demonstrate understanding by using examples/cases
Application ~ GCSE Grade C
Will be able to explain steps to analyse competitors
Comprehension ~ GCSE Grade D
Will be able to recall key term analyse
Knowledge ~ GCSE Grade E