1. TOPIC: Topic 4: Marketing LESSON TITLE: Marketing Strategy
LEARNING INTENTION: To explain how useful a marketing audit is as a business tool.
COMPETENCY FOCUS:
Creativity: learners will develop skills in creativity and design by firstly looking at how promotion is used in business to help them to reach their goals and secondly, to design their own promotional campaign responding to a creative brief from the client. 
Reasoning: Learners will develop skills in reasoning as after providing advantages and disadvantages for the use of the promotional mix, you will be required to make a reasoned judgment.
 [IB Learner Profile Development: Knowledgeable]
Success Criteria
By the end of the lesson, I can…
1) Design a marketing strategy using an appropriate marketing mix
2) Evaluate the appropriateness of your marketing strategy in making your business successful.
SMSC: You will assess the organisational culture of businesses in terms of fundamental structure, purpose and strategy development.
CRITICAL THINKING KEY:
Knowledge Application Analysis Evaluation

2. Project-based Learning Task: Students design a marketing strategy for their own product. Essay: Evaluate the appropriateness of your marketing strategy in making your business successful.

3. Developing a Strategy Where are we now? (SWOT Analysis/PESTLE)
Where do we want to be? (Set Marketing Objs)
How are we going to get there?
(Ansoff’s Matrix/Marketing Mix/Strategy)

4. Student as Teacher
Peer-assessment of partner’s essay/strategy using grading criteria.