1. Follow this template and you will do great on your final project!

2. Is This A Trick?
No.

3. BOW JAXON Insert a picture of your awesome product!
Be sure to include a name and tagline
BOW JAXON
Project Grade 1

4. Product
Insert a brief description of your product (stress its benefits!)
What’s its USP?
Who is the target market? Remember to segment your market 4-5 levels.
Show how your product will travel through the product life cycle.
Project Grade 2

5. Product What are your products… Strengths Weaknesses Opportunities
Threats
Objectives (Marketing and Financial)
Project Grade 2

6. Pricing (Remember this from Mkt Principles?)
How did you determine the price of your product?
What pricing strategy will you use to promote your product? (This may vary throughout its life cycle)
What is the cost to make your product?
What is your sales price?
What is your markup %?
What is your ROI?
What is your breakeven point?
SHOW CALCULATIONS FOR ALL PRICING INFO!
Project Grade 3

7. Promotion How will you promote your new product? Be very specific!
Remember the STEPPS principle for videos?
Remember AIDA?
Project Grade 3

8. Competitors Your project is MUCH easier
Just need the superhero and new info learned (life cycle and pricing strategy)
Project Grade 3

9. Extra Points
Anything extra that is added to this project will be given extra points if it effectively contributes to the promotion or explanation of your product idea!
Ads, videos, audio, etc.

10. Final Exam Grades
Final grade 1 is an average of all 3 grades in this project
Final grade 2 is the grade on your multiple choice test