1. The
REAL
TRUTH
About Your Home’s
MARKET VALUE

2. True Market Value Is Determined when Someone Buys Your Home and Closes Escrow.
Agents DO NOT determine the market value of your home. As good as we are, even we can’t tell you what your home will sell for. No one can do that!
It is Really a Matter of Making a “Best-Guess”…
an educated guess based on facts of record.
Does this surprise you? It should!

3. Not Even an Appraiser Can Tell You What Your Home Will Sell For.
They too are making an educated guess using Facts of Record then, comparing features etc.

4. We Suggest a “Pricing Strategy” Based on These Facts of Record:
Similar Homes Recently Sold
Tells us the average price home buyers are willing to pay for somewhat similar homes, in this area, at this time.
Similar Homes Now For Sale
This is our competition. Buyers will compare your home to these homes before deciding which home to buy.
Expired Listings
This group tells us what home buyers are not willing to pay for similar homes in the current marketplace.

5. What We Do With these Facts of Record…
We use it to create a “TOTAL MARKET OVERVIEW” rather than a typical “Competitive Market Analysis” Which is the tool Used by Most Real Estate Agents.
In other words, we will look at “ALL” of the homes in your area or city so you get an “OBJECTIVE” overview of the current market. This is the only fair way to determine a “pricing strategy” that will sell you home for the most money possible!

6. “Competitive Market Analysis”?
Why Not Use the Typical
“Competitive Market Analysis”?
Because the agent handpicks which homes to include in your analysis (many times the agent has never even seen the homes they have selected to compare to yours). Using this method, any agent can move the estimated market value of your home up or down $25-$50-$75,000 or more.
IT IS A “SUBJECTIVE PROCESS”!

7. The MOST EFFECTIVE WAY to SELL YOUR HOME is to:
Work Together to Determine A Compelling “Pricing Strategy” Based On Facts Of Record.
Make Sure Your Home is “Easy-To-Show”
These simple strategies will generate the most activity from day one. Usually leading to an offer or in some cases multiple offers. This is only possible if the proper pricing strategy is in place from the beginning.

8. “But What if You Think Your Home Is Worth More Money?”
We Will Go to the Moon With You on the Initial Pricing Strategy. However, if Your Home Remains Unsold after the First 23 Days of our Marketing Efforts…
A price adjustment/enhancement should be made automatically. We need to adjust the pricing strategy closer to what the market value appears to be in the Total Market Overview. These adjustments should continue every 23 days, or less, until your home is sold.

9. 80% of the Marketing is the Pricing Strategy! Here’s Why:
You’ll Get Top Dollar For Your Home
A ‘Total Market Overview’ is the ONLY objective way to determine a proper pricing strategy that leads to a sale.
Agents Mobilized to Sell Your Home
Agents will want to show your home to their best home buyers since it is priced at the current market value range.

10. By Comparison To Other Homes Currently For Sale, Your Home Is The Best Value…
These days home buyers are keenly aware of market values. When they see that your home is properly priced there is a tendency to act fast as to not miss out .
A Total Market Overview positions your home as the best value currently available. This will maximize our professional marketing strategies and get your home SOLD!