1. Engineering Noontime Session March 18, 2014 12:00-1:00 PM
NETWORK for BUSINESS ENGAGEMENT
A ONE-STOP Destination for Business, Industry, & Investor Engagement

2. Innovation Center – who we are Business CONNECT Operational Role
NETWORK for BUSINESS ENGAGEMENT
A ONE-STOP Destination for Business, Industry, & Investor Engagement
TOPICS
Innovation Center – who we are
Business CONNECT
Operational Role
Strategic Role

3. where MSU meets Industry

4. Collaborative and sponsored research with industry - $11 Million in grants last year
Patents MSU technologies and licenses commercial rights to industry - $4.2 million in royalty revenue last year
New entity, 2012 – start-up companies based on MSU technologies

5. Working with MSU Commercialization Offices
B-C:
Industry
SPONSORED RESEARCH
MSUT:
LICENSES
Spartan Innovations:
Investors, Industry
START-UPs
Advancement:
Corp & Found’n
GIFTS
WHO:
Works with whom?
DOING WHAT?
Don’t do grants from:
Federal
State
Non-profits

6. Business-CONNECT: The Front Door to MSU
Identify MSU Resources: we help companies find researchers & facilities; we navigate the university for them Build Partnerships: we do proactive business development to build on strategic opportunities – bring us your ideas One-Stop Shop: We act as an advocate for the deal, translating among stakeholders to find the win-win; we negotiate and sign the agreements

7. Who we Are Direction Leader ? Faculty / Company interface Coordinator
Currently Hiring
Associate Director
Faculty / Company interface
Coordinator
Contract Appropriateness
Information Capture
Budget Appropriateness
Tina Ramos, MPA, J.D. Contract & Grant/Sponsored Prgms Administrator

8. Business-CONNECT Operational Role
MSU Network
Understand faculty needs and necessary resources to deliver.
External Business Partners
MSU Research
MSU Business-CONNECT
Conducting “Honest Broker” negotiations that bring all viewpoints to the table
Understand what the business really wants, and where there is room to negotiate.
Explain MSU policies.
BUILD RELATIONSHIPS.
Ensure deals fit University policies
MSU Admin and Policies

9. Working with MSU Business-CONNECT
Key terms of a corporate research agreement:
Scope of Work
Full-Cost Budget
IP ownership: U.S. patent law
Right to Publish
Company granted rights to results for internal research; negotiate rights to commercial use
Our goal is ALWAYS to find a win-win balance.
We want long-term partnerships.

10. Detailed Process
11/15/2018

11. Business-CONNECT – Strategic Approaches
Within MSU
Develop relationships with MSU Faculty to learn research areas
Understand ongoing research
Analyze databases of past projects
Understand University culture
Introduce Faculty to Industry
Help build internal working groups to address industry need
With Industry
Build long-term relationships with Industry
Understand needs of Industry
Understand research trends
Understand business cycle
Introduce Industry to Faculty
Understand how to leverage funding from federal and other sources
11/15/2018

12. MSU’s place for connecting to the private sector - come visit any time
325 E Grand River, 3rd floor