1. 75th Annual General Meeting
July 2, 2018
Financial Year
Presented by
Sanjiv Sarin
Managing Director & CEO

3. Leadership Team Mr. Sanjiv Sarin Managing Director Mr. Chacko P.
Executive Director &
Dy. CEO
Mr. Chacko P.
Thomas
CFO
Mr. K.
Venkataramanan
Mr. T. Radhakrishnan has moved to Vietnam as MD, TATA Coffee Vietnam Company Limited

4. Category Overview Commodity terminals remain depressed
Green Bean
1.2% higher than PY. Production exceeded consumption for 2nd successive year, mainly driven by Vietnam and Indonesia
159
Million bags (2017)
Arabica lower by 4.6% vs PY
Robusta higher by 11.9% vs PY, though Indian crop was significantly lower
Instant Coffee
Expected higher Connilon crop,weak Brazilian currency increasing and competitive intensity
Aggressive go to market strategies by new capacities
Commodity terminals remain depressed
IC market is expected to grow at a CAGR of >~2% till 2025
Premium segments like FDC are expected to grow faster

5. Terminals have been volatile, reflecting currency & crop patterns
Global Markets
Terminals have been volatile, reflecting currency & crop patterns
USD/MT
c/lb
Robusta
Arabica
Source: International Coffee Organization

6. Headwinds in 17-18 Critical parameters went southwards concurrently:
Unanticipated shortfall in Robusta crop due to impact of unseasonal rainfall
Pepper prices slid consistently despite imposition of Minimum Import Price
GST Impact – esp impacting prices at Kochi tea auctions
Rupee appreciated
Depressed coffee terminals

7. Financial Highlights (Standalone)*
Difficult year reflected in financial results
Revenue from Operations
INR Crs
Profit After Tax
INR Crs

8. 1 Customer Focus Highlights 17-18
Yemmigoondi estate microlot selected by Starbucks Reserve – 2nd consecutive recognition
Nullore and Coovercolly estates lots were awarded ‘Best Indian Coffee’ by Illy Café in US
Co-creating blends with customers – new blends driving almost 15% of total sales
Increased customer visits to plantations and production sites
Export certified pepper grading center in Kushalnagar

9. 2 Highlights 17-18 Differentiation Disintermediation Premiumization
Significant increase in sale of differentiated premium Arabica
Disintermediation
More than doubled direct to roaster sales over the last two years
Monsooned coffee ~ 750 MT vs 250 MT two years ago
Focus on single estate and microlots
De-bottlenecked FDC production - 15% capacity increase
Premiumization
Understanding the customer, quality, sustainability and traceability have been at the core.

10. 3 Beyond the P&L Sustainability & Responsibility
TATA Coffee became the first Indian company to join the Sustainable Coffee Challenge
Won CII National Safety Award for work done on working at heights
81% of energy used in Theni ICD plant is from wind power (vs 27% 2 years ago)
SEEM National Award for energy management at Theni
Continual support to Swastha and RIHP
Among the Top 10 TATA Group companies in terms of employee volunteering efforts 3
Sustainability
&
Responsibility
Sustainability and working with our communities have been central to us

11. Other Divisional Highlights
Tea
Pepper
Plantation Trails
Starbucks Roastery
Converted one factory from CTC to orthodox – 50% of tea is now in the more profitable orthodox segment
Focusing on customers valuing high quality certified and traceable produce. Opened up exports segment.
Continued profitable growth and won Guest Review Award for 2017 from Booking.com
Achieved 26% higher production y-o-y. Added new retail SKUs from imported origins.

12. Marketed and distributed by
Tata Coffee Grand
Marketed and distributed by
Tata Global Beverages
Completed pan-South India launches for R&G (Filter Coffee with Chicory) blend

13. Update on Vietnam Greenfield FDC plant
Artist impression of Vietnam plant
Our state-of-the-art freeze dried greenfield coffee plant project in Vietnam is on track.
Plant expected to start production in Jan’19.
LEED certified design and strong focus on safety practices.
Critical man-power, including MD – Mr. T. Radhakrishnan, in place

14. Eight ‘O’ Clock Recorded strong financial performance
Re-negotiation of the Keurig contract. The full benefit of the Keurig contract negotiation will play out in the current fiscal.
The reduction in US tax rates helped the PAT numbers.
Competitive pressure aided by higher marketing spends from established players and private label growth continues to impact margins.
Continues to focus on innovative products – launched cold brew RTD coffee in three flavours

15. Consolidated Performance (FY 17-18) and Market Cap
Share Price (Closing)*
Revenue from Operations (Consolidated)
INR
1567 Cr
FY 17-18
Profit After Tax (Consolidated)
Market Capitalization (INR Cr)
INR
107 Cr
*share price adjusted for face value of INR 1 per share. Prices taken as on 31st March closing for the year.

16. End of Deck