1. Leading a Successful Open House Program
Joe Boreale
Manager, Forked River NJ

2. You need a plan

3. Open Houses
If you want to run a successful office have a GREAT Open House system in place

4. Create an Open House Culture
Associate BUY IN
Belief that open houses is the most important, and most productive single activity
Hold an house open before inputting into MLS (first weekend)
Collect the other half of the commission

5. Open House Coordinator
Assign a responsible associate
Do it yourself

6. Open Houses
Have a system in place

7. A System for Success
At the time the opportunity schedule is distributed, ask for the associates to complete their Open House schedule for the next three months
Use this commitment to schedule weekly open houses
Have an Open House sign-up sheet available each week
Only the listing associate should indicate the house he/she is sitting
Mgr/OHC should assign associates to all other available listings

8. Before the Open House
Be sure the Open House Rider is on the For Sale sign at the earliest possible time
Call previous open house customers, sellers, buyers, and invite them to the open house
Have associate visit the house before Sunday /Saturday to plan a route for signage, and become familiar with the house
Door hangers for neighbors for first open house

9. Open House Successes Collect Open House registers by 5:00 PM Monday
Review them and ask each associate about the open house.
Create a slide for your office meeting agenda “Open House Successes”
Discuss successes at weekly office meeting
Manager must have knowledge of activity and results of open houses

10. Open House Successes (continued)
Acknowledge positives from weekly Open Houses
Sales made
Listings obtained
Listing appointments
Buyer appointments

11. Does your office have it?
Open House Buy In
Does your office have it?

12. DO NOT TREAT THESE WEEKENDS ANY DIFFERENTLY
You Have It If……..
Your associates will commit to hold open houses on:
Super Bowl Sunday
Memorial Day Weekend
July 4th Weekend
Labor Day Weekend
Thanksgiving Weekend
DO NOT TREAT THESE WEEKENDS ANY DIFFERENTLY

13. New Associates Interviews
“We have a Fast Start Program for you. We’re going to get you up and running immediately. You’ll have customers your first week in the business.”
Explain at the time of the job interview your expectation of Open Houses
Get the Buy In at that time
3 per month based on 8 weekend days

14. It's never too late to be who you might have been. - George Elliot
Quote of the Week
It's never too late to be who you might have been.       - George Elliot
~~~~~~~~~~

15. Connecting at the Open House

16. Open Houses
By having an Open House system in place, you will definitely increase your business.
Good Luck!

17. Quote of the Week
“I've got a theory that if you give 100 percent all of the time, somehow things will work out in the end.” 
Larry Bird

18. Resources Manager’s Best Practice: Open House Engagement
Sales Associate Resources: Holding an Open House
Handout: Open House Schedule
Handout: “Connecting with Potential Buyers and Sellers at the Open House”