1. Why
advertise in
newsbrands?

2. 90% 47 million Newsbrands have always had
scale and the ability to deliver large
audiences; and in a multi-platform
world this scale and reach is growing.
Newsbrands reach more than
90%
of the population each month
that's an audience of
47 million

3. 70 minutes a day ... and not only are more people reading
newsbrands, they are spending
more time with them. 70
minutes a day
(on days they read newspapers)

4. We are famous for reaching
Men and Abc1s

5. 96% 9 million BUT and did you know that in a week
newsbrands reach nearly
9 million
more women than magazines do?
and
96%
of 18-34s read a newsbrand each month

6. ENGAGEMENT = a powerful force in advertising
Newsbrands engage the
heart as well as the head.
People choose THEIR newsbrand for a
multitude of reasons and those reasons tend to be emotional ones... it reflects their views, passions and interests.
ENGAGEMENT = a powerful force in advertising

7. BUY Newsbrands persuade people to According to the 2014 Ebiquity study
'Payback 4' the average profit return 
on investment for press is £1.48 for
every £1 spent...
and according to a BrandScience study
for Microsoft this increases to a massive
£6.41 for retailers.

8. 48% The scale, reach and power of
newsbrands amplifies the effects of other
media, effectively supercharging them.
A campaign that features
TV + newsbrands sees
an average increase of
48%
in the number of people agreeing
that advertising 'gives me a reason
to go out and buy' versus TV alone.

9. Newsbrands include paper, tablet, mobile and online...
Papers aren't
just paper anymore
Newsbrands include paper, tablet, mobile and online...

10. So from...
thermal ink
augmented reality
video
apps

11. the opportunities to innovate and engage
a newsbrand audience are boundless.