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It’s About Being Found The Breakfast Club NJ October 8, 2016
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Why You Need To Be Found First, because you are looking for a job. Second, because you want inbound marketing . Third, because the cards are stacked against you.
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Why You Need To Be Found Employers and recruiters prefer active job seekers Those that are currently working Google, LinkedIn and other social media are your new resume Job seekers are practicing outmoded job-hunting skills Fact: Thousands of job-seekers can’t fill thousands of vacancies Most job-seekers gravitate to large companies – exactly where the competition is LinkedIn is the premier business platform for job- seekers,…provided they are found.
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If You Can’t Measure it, You Can’t Manage It
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Two Reviewers Are Looking at You
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A Recruiter’s View
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A Recruiter’s Screen of Candidates
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Align Your Profile With the Search Process
You must show up in the appropriate search result You should show up higher than the other candidates You need to stand out among the search results
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Your LinkedIn Profile Your Profile should be 100% "complete" (a.k.a. "All Star")
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Your LinkedIn Profile Your Profile should be 100% "complete" (a.k.a. "All Star") Must have a picture
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Excellent Pictures
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Needs Some Improvement
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Worse Than Terrible
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Use the Right Keywords Keywords are the search terms used by people to find what they want in a search engine, social network, or applicant tracking system. Create a list of your competitors on LinkedIn based on their titles. Perform thorough research on those keywords via Indeed Trends, Google Trends or Yahoo Trends. Use the same common keywords on your profile
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Compare Keywords via Indeed Trends
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Compare Keywords via Indeed Trends
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Align With the Sourcing Process
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Maximize Your LinkedIn Headline
The Professional Headline is the tagline, immediately following your name, at the top of your LinkedIn Profile.
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Maximize Your LinkedIn Headline
The Professional Headline is the tagline, immediately following your name, at the top of your LinkedIn Profile. The Professional Headline accompanies your name and photo in your LinkedIn activities.
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Maximize Your LinkedIn Headline
The Professional Headline is the tagline, immediately following your name, at the top of your LinkedIn Profile. The Professional Headline accompanies your name and photo in your LinkedIn activities. LinkedIn gives you 120 characters to use for your headline, use that space to market yourself.
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A Good Headline
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A Headline Sample (Magnified)
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A Headline Sample
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A Headline Sample (Magnified)
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Not A Very Good Headline
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Don’t Advertise Your Transition
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Addressing Your Current Job
Use a Job Title That Matches Your Goal. RN Nurse pursuing hospital work
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Addressing Your Current Job
Use a Job Title That Matches Your Goal. RN Nurse pursuing hospital work Resist Using Non-Work as a Placeholder. Don’t add volunteer, nonprofit, etc. as a current job. Employers think you’re working for this organization.
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Addressing Your Current Job
Use a Job Title That Matches Your Goal. RN Nurse pursuing hospital work Resist Using Non-Work as a Placeholder. Don’t add volunteer, nonprofit, etc. as a current job. Employers think you’re working for this organization. Note Your Goals, Not Your Unemployment. Point out your value to employers by adding skills and job title keywords to help define the type of role you’re pursuing. Example: I offer a broad operations background, including Lean Six Sigma, team management, production supervision, and plant engineering skills
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Current Position: A Good Example
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Field Limits Headline 120 characters Summary 2,000 characters
Company Name characters Position (Job) Title characters Position Description 2,000 characters Interests 1,000 characters
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Are you ready for re-entering the job market?
A self-assessment tool can be downloaded by way of my LinkedIn profile Copyright © Landing Expert – Career Coaching. All rights reserved.
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The Landing Expert List
. The Landing Expert List Alex Freund, 33
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Landing Expert – Career Coaching
Copyright © 2009 Landing Expert – Career Coaching All Rights Reserved
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Landing Expert – Career Coaching
Copyright © 2009 Landing Expert – Career Coaching All Rights Reserved
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Landing Expert – Career Coaching
Copyright © 2009 Landing Expert – Career Coaching All Rights Reserved
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Online Communication Strategies
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Copyright © Landing Expert – Career Coaching. All rights reserved.
Questions & Answers My contact information Alex Freund Copyright © Landing Expert – Career Coaching. All rights reserved. 38
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