2. Sample Business Plan
GOAL - Total # of Transactions for 20_____ 40
# of Seller Sides 20
% of Listings that Sell 80
Listings Needed for Goal
25 (20 Divided by .80)
# of Buyer Sides 20
% of Buyers that Buy 50
Total Buyer Needed Reach Goal
40 (20 Divided by .50)
% of Listing Presentations You Get Signed 70
Listing Presentations Needed
36 (25 Divided by .70)
Listing Presentation Weekly
1 (36 Divided by 52)
# of Buyer Presentations Needed Weekly to reach Goal
1 (40 Divided by 52)
Next, List Systems
&Strategies You Will Use to Achieve the Goals You Have Just Set on the Next Page

3. My Business Plan GOAL - Total # of Transactions for 20_____
# of Seller Sides
% of Listings that Sell
Listings Needed for Goal
# of Buyer Sides
% of Buyers that Buy
Total Buyer Needed Reach Goal
% of Listing Presentations You Get Signed
Listing Presentations Needed
Listing Presentation Weekly
# of Buyer Presentations Needed Weekly to reach Goal
Next, List Systems
&Strategies You Will Use to Achieve the Goals You Have Just Set on the Next Page

4. SYSTEMS Used to Achieve Your Reach Goals Seller - Listing Sides:
Easy Expired System:
30 Minutes/Day 4-Step Approach
Step 1 - Day 1 - Call Use Survey/Send Postcard offering Something of Value, Send To Lead Capture Website.
Step 1a - Day 1 - Post In Facebook – Send To Lead Capture Website.
Step 2 - Day 2 - Mail/Deliver// Pre-listing Package.
Step 3 - Day 3 - Set Them To An Marketing Campaign Until They List, Sell, Buy, Die , Or Tell You To Stop.
2. FSBO Fortune System:
30 Minutes/Day 800IVR SYSTEM
Step 1 - Day 1 - Send Postcard/Letter/ Offering 800 Talking Ad Service FREE Of Charge.
Step 1a - Day 1 – Offer Them Your Free Home Finder Services Which Costs Them Nothing – Zero – Nada!
Step 2 - Day 2 - Record The Features & Benefits of Their Home On Your 80IVR System or send List of Hot Home Buys.
Step 3 - Day 2 – and/or Deliver Both The Seller Pre-list And Buyer Pre-sell Pack.
Step 4 - Set Them To An Marketing Campaign Until They List, Sell, Buy, Die Or Tell You To Stop.
3. Profitable Past Client System:
15 Minutes/Day Stay-in-Touch Approach
Step 1 - Call 3 Past Clients Per Day Telling Them about Your FREE Online Services Send Them To Your LCW’s.
Step 2 - Set to Marketing Campaign (send every 21 days) Until They List, Sell, Buy, Die Or Tell You To Stop.
4. Social Media Marketing
30 Minutes per-day
Step 1 – Create A Facebook Business Page And Create Posts Offering A FREE CMA…link To Your LCW.
Step 1a – Set Up Custom Tabs Offering Free CMA or S.O.V. (Send Them To Your Lead Capture Website).
Step 1b – Tweet Something of Value with hot link to your lead capture website.
Step 2 – Send Or Deliver Your Pre-listing Package within 02 days of acquiring the lead.
Step 3– Set Them To An Marketing Campaign Until They List, Sell, Buy, Die Or Tell You To Stop.
Estimated # Leads per week: _____
Estimated # Leads per week: _____
Estimated # Leads per week: _____
Estimated # Leads per week: ______
TOTAL ESTIMATED SELLER LEADS: ________

5. SYSTEMS Used to Achieve Your Goals
Buyer - Selling Sides:
1. Optimization Presentation:
3 Minute Maximizer Approach
Step 1 - At EVERY listing presentation secure them as a Buyer using your Buyer Pre-Sell Form “Your Commitment to Me”!
2. SOCIAL MEDIA Marketing
30 Minutes per-day
Step 1 – Create a Facebook Business Page, Offer Something of Value to Home Buyers, Send to Your LCW!
Step 1a - Create Custom Tabs in Facebook offering INSTANT NOTIFICATION Service(send them to your LCW).
Step 1b – Send Tweets offering the same service with hot link to your Lead Capture Website.
Step 2 – Send Digital Copy of Part 1 of Your Buyer Pre-Sell Package within 02 days of generating a buyer lead.
Step 3 – Set Them To An Marketing Campaign Until They List, Sell, Buy, Die Or Tell You To Stop.
FSBO Fortune System:
No Step - Zero Effort
Step Seller FSBO System will generate Buyer leads, therefore you already have this system working for you with no additional effort.
4. Profitable Past Client System
Step 1 - Call 3 Past Clients Per Day Telling Them Of Your FREE Online Services Send Them To Your Lcw’s
Step 2 - Set to Marketing Campaign (send every 21 days) Until They List, Sell, Buy, Die Or Tell You To Stop.
Estimated # Leads per week: _____
Estimated # Leads per week: _____
Estimated # Leads per week: _____
Estimated # Leads per week: _____
TOTAL ESTIMATED BUYER LEADS: ______

6. SYSTEM IMPLEMENTATION
(Month &Year Here)
System to Implement:
Start Date:
Time Cost:
Daily Time Dedication:
Est. Leads (Weekly):
Budget:
USP(s):
Duration of Test #1:
SYSTEM OVERVIEW:
DAILY ACTION PLAN:
Step 1 – Day 1 –
Step 2 –
Step 3 –
Step 4 –
Run Every System for a Minimum of days. Remember, it takes exposures of the same message to the same person before the begin to become aware you exist. You will get sick of your message ling before Your Prospect do.

7. SYSTEM IMPLEMENTATION
(Month &Year Here)
System to Implement: Sellers - Listings
Start Date: (Be Specific)
Time Cost: 30 Minutes Daily
Daily Time Dedication: 9:00 A.M. Mon-Fri.
Est. Leads (Weekly): 3
Budget: $20/Wk.
USP(s): FREE Home Valuation
Duration of Test #1:
SYSTEM OVERVIEW:
Create Facebook Business Page
Create a lead Generation Post
Create a Promoted Post to Targeted Audience
Send to LCW to Identify Them
Auto Follow-up and Follow-Through
DAILY ACTION PLAN:
Step 1 – Day 1 – Create Facebook Business Page then Create a true Lead Generation Type of Post Sending to LCW.
Step 2 – Promote Your Lead Generation Post in Facebook to Targeted Audience of Homeowners
Step 3 – Secure Prospect Information – Drop Into an Campaign that sends a Short, relevant, educational and conversational message every 3-4 days over a period of not less than days.
Step 4 – DELIVER/ PRE LISTING PACK WITHIN 48 OF EVERY LEAD GENERATED.
Step 5 – GET FACE TO FACE - USE YOUR NEW PLANNED LISTING PRESENTATION

8. Here’s What You Should Do First: After You Leave “SYSTEM7”
(Fast-Action Plan 1)
Step #1 – Personalize and prepare for electronic delivery each of the following Packages: (all items are on your “SYSTEM7” CD)
Part I of your Buyer Pre-Sell Pack
Part II of your Buyer Pre-Sell Pack
Pre-Listing Package for Home Sellers
Listing Presentation
Also, make copies of each package to have available to use always!
Step #2 – Find or have printed unique 9X12 Envelopes to use as Mailers for your “Impact” packages. This will separate you from the rest!
Note: You can go to: or respons .com/ and see if they have something that will work for you.
Alternative: Use a plain white 9 X 12 envelope and get a BIG rubber stamp made that says “URGENT” or “IMPORTANT”. Use RED INK! Nicely made stickers will also work if they are “colorful,” and “unique,” and/or have “IMPACT”.
Step #3 – Keep your “Packages” ready-to-go-out at a moments notice. In addition, always keep 5 of each Package in your car. That way you can “Stop” and “Drop” them off at F.S.B.O.’s and Expired or any other potential Seller you happen to see or meet during your day-to-day travels.
Note: This one tip alone will generate one extra deal per month for you consistently.

9. Here’s What You Should Do First: (Fast-Action Plan 1) (Cont.)
After You Leave the “SYSTEM7”
(Fast-Action Plan 1) (Cont.)
IMPORTANT NOTE: NOW USE THESE PACKAGES! LOOK FOR EVERY OPPORTUNITY TO PUT THESE HI-IMPACT MATERIALS INTO THE HANDS OF POTENTIAL HOME BUYERS AND SELLERS.
YOUR GOAL IS TO FIND ONE PERSON PER DAY WHO IS WILLING TO PREVIEW YOUR SERVICES, RIGHT?
PUTTING YOUR PRE-LIST AND/OR PRE-SELL PACKAGES INTO THE HANDS OF POTENTIAL BUYERS AND SELLERS WILL CREATE MANY “OPPORTUNITIES” FOR YOU TO GET FACE-TO FACE WITH QUALIFIED PROSPECTS!
REMEMBER, YOU SHOULD PROVIDE EVERY PROSPECT WITH YOUR BUYER OR SELLER PACKAGE AND CONFIRM THEY HAVE REVIEWED IT BEFORE YOU MEET WITH THEM!
This is the way to separate you from EVERYONE else! Rise above the crowd. Raise the bar on your professional services by finding out what people want and need, then simply make it easy for them to get it!
It all starts with educating potential Prospects. Create their real estate paradigm and you will have all the opportunities you need to do all the business you need to achieve every goal you set.

10. MINIMUM ONLINE MARKETING
PLAN OF ACTION
CREATE 2 FACEBOOK BUSINESS PAGES. ONE DIRECTED TO SELLERS AND ONE TO BUYERS!
Create of Invest in at Least Two Lead Capture Websites:
Seller – Offer FREE Home Valuation.
Buyers – Offer FREE Home Finder Service.
Note: They must include Auto Campaign Function and Alerts You Each Time You Get a NEW Lead.
FACEBOOK – Create a Week’s Worth of Posts all at Once. Use this Formula:
Hot Link to Your Lead Capture Website
Always Use a Headline (Ask Question)
Offer Something of Value
Call to Action

11. MINIMUM OFFLINE MARKETING
PLAN OF ACTION
USE THE FOLLOWING MARKETING TOOLS TO OFFER TARGETED GROUPS OF PROSPECTS “SOMETHING OF VALUE” THEN SEND THEM TO YOUR LEAD CAPTURE WEBSITE TO GET IT:
Use:
Oversized Postcards – Offer Something of Value Send to Your LCW
Fliers – Offer Something of Value Send to Your LCW
Back of Business Card (One for Buyer, One for Sellers)
Sign Riders Offering Something of Value Included LCW URL
Facebook Posts with Hot Link to LCW
Facebook Business Pages
Twitter – Targeted Offers with Hot Link to Your LCW.
Signatures - Hot Link to Your LCW
Just SOLD Postcards – Send out 4 times for Every One Deal – add and Offer of Something of Value…Send to Your LCW
Farm Area – Send an Value-Added Offer Every Days Sending Them to Your Lead capture Website

12. YOU NEED TO READ THIS INFORMATION NOW!
Stay-N-Touch Marketing 83%
83% of sales are earned through effective stay-n-touch marketing systems.
When are sales made within the Prospecting Process?
48% of sales people never follow up with a prospect
25% of sales people make a second contact and stop
12% of sales people make a third contact and stop
Only 10% of sales people make more than 3 contacts
2% of sales are made on the 1st contact
3% of sales are made on the 2nd contact
5% of sales are made on the 3rd contact
10% of sales are made on the 4th contact
80% of sales are made on 5th to 12th contact

13. Stay in Touch Marketing
YOU MUST BECOME A STAY-N-TOUCH EXPERT.
Action: Set-up automated marketing campaigns that are short, relevant, to-the-point and conversational.
Send one message every 3-4 days but only if you use the guidelines above to craft these messages.
The idea is to educate every prospect to the home buying and selling process. People go where they are fed. Be the one that feeds them and they will stand in line to do business with you!

14. Internet Marketing Systems (cont.)
Action: You must have an internet marketing system that can provide what buyers and sellers want and need so that you can secure their contact information to follow up and through with the masses.
This system must include the automation necessary to not only collect their personal information but it should send you an message every time someone new signs up for or engages in your free online services.
In addition, it should automatically add each contact and there information into a database for you. At the same time it should begin sending a series of messages from you every 2 days with short relevant, relationship messages designed to develop the relationship necessary to secure their repeat and referral business.
USE LEAD CAPTURE WEBSITE SYSTEM WITH BUILT-IN AUTO RESPONDERS AND ONE THAT WILL CREATE FACEBOOK TABS AND MORE. ASK ME OR ME FOR A SOLUTION TO THIS.

15. GENERAL OVERVIEW OF ACTIONS TO TAKE
Step 1
Using your “Monthly Planning Worksheets,” select one of the following systems. Fill in all of the information about the system you choose on your Planning Worksheets. Remember, the path to success is as simple as: set a plan then FOLLOW IT!
Set aside minutes at the same time everyday to “work-the-system”. Log the time in your Day timer then, make sure you CONSISTENTLY work that system everyday at the same time.
Treat this time period just like you would a Listing Presentation Appointment. DO NOT change it! DO NOT set other appointments during this time period.
It is critical to your success to invest this preset time in “Dollar Productive Activities” that will create “inbound opportunities.”
Once you have set up and have one system working successfully you can add an additional system if you need to. Most agents only find they need one or two systems to obtain whatever goal they have set for themselves. Here is the list of Systems to Choose From
• Expired Listing System
• FSBO System
• Home Buyer System
• FREE Home Valuation System
• Past client System
• Facebook System
• FREE Home Finder System for Buyers
Offer every person, in each system, something of value to compel them to respond to your marketing efforts!

16. GENERAL OVERVIEW OF ACTIONS TO TAKE (Cont.)
Step WORK YOUR SYSTEMS!
The automated messaging system built-in to your web site should be designed to educate and stay in touch with EVERY Prospect you have with zero effort from you. It is the foundation that assures every Prospect is followed up and through with.
Step 3 - Stick With it!
Step 4 - Test! Test! Test!
If after an ample period of time one of your systems is not generating ANY Inbound Opportunities, modify it.
EVERYTHING IS A TEST! The great news is you have a plethora of marketing materials on your “SYSTEM7” CD from which to choose. Every ad, letter, postcard, flyer, system and strategy on this “DVD” has been proven to work very well.
People are people are people. Most of the time, what works in one city and state will work in another regardless of the type of market. The reason for this phenomenon is due to the fact that all of these marketing materials are “Consumer Oriented” vs. the standard braggadocios “ME-ME-ME” approach.
REMEMBER THIS: A “SYSTEM” DELIVERS CONSISTENT, PREDICTABLE, RESULTS...IF... YOU “WORK-THE-SYSTEM” EVERYDAY, THE SAME WAY.
THE ONLY WAY THESE SYSTEMS WILL NOT WORK IS IF YOU DON’T!
HOW BADLY DO YOU WANT TO SUCCEED?
THEN DO THIS: NEVER, EVER, EVER, EVER QUIT!

17. MARKETING IN NOT AN INSTANT EVENT!
IT IS THE ONGOING PROCESS OF:
Offering “Something of Value” to Targeted Groups of Prospects then, making it easy for them to get it by sending them to a Lead Capture Website.
They get what they need and want and you get what you need and want to follow-up and follow-through until they list, sell, buy, die or tell you to stop!
It Takes Exposures of the same Message Before People Even Begin to Become Aware That You Exist!