2. Thank you
to our sponsors!

3. Wi-Fi:
GUEST ID: guest110
PASSWORD: iparajei

4. Welcome to the 17th Annual Employee Engagement Summit
Emcee: Matthew Nelson Advisory Council Chair: Michael Carren Summit Chair: Tom Bognanno

6. Preconference Peer-Learning Workshop
Hosted by

8. Thank you
to our sponsors!

9. Take action on Twitter I’m taking action to improve
FROM COMMUNITY HEALTH CHARITIES:
I’m taking action to improve
#EmployeeEngagement at #EESummit2018.
How do YOU build healthier communities?
Share your #HealthySelfie
(Tag 3 friends)

11. Creating Stronger, Healthier Communities
Community Health Charities seeks to accomplish our mission by:
Raising funds and awareness to support education, prevention and treatment
Building the capacity of our nonprofit partners
Sharing actionable insights and information with corporate partners to improve employee engagement
Bringing diverse stakeholders together to identify and implement solutions to critical problems

13. General Session #1 Tackling Today’s Social Issues and Igniting Employee Activism
Andrew Davis Chief Diversity and Inclusion Officer The Coca-Cola Company

14. General Session #1 Table Discussion Questions
How are your employees showing up as activists in the communities where your company has a presence?
What came up for you after hearing how Coca-Cola is taking proactive steps?
How is your company addressing social action?

15. BREAK 10:30-10:45AM

16. Take Action on Twitter
FROM AMERICA’S CHARITIES:
and their to reduce the rate of Sudden Infant Death Syndrome (SIDS) and other sleep- related infant deaths #EmployeeGiving #SIDS #SafeSleep

17. Introduction by Jim Starr
General Session #2
Leveraging CSR Communication and Marketing Channels to Tell Your Story
CAMPBELL SOUP COMPANY
Megan Maltenfort | Jackie Lagratta
Senior Manager, Corporate Social Responsibility | Integrated Digital Marketing Media Manager
Introduction by Jim Starr
President and CEO, America’s Charities

18. We Connect
EMPLOYEES
NONPROFITS
EMPLOYERS
$675 Million Raised

19. American Employees Are Changing
And so are their attitudes about workplace giving and volunteering
New Research: Snapshot 2017
It’s on your flash drive!
What Employees Think about Workplace Giving, Volunteering, and CSR

20. Top 5 Factors That Determine Where People Want to Work
71%
58%
51%
Employer mission and values align with personal values
Corporate culture supports giving and volunteering
Senior leaders are genuinely involved
Opportunities to connect with coworkers around charitable activities
Employer effectively communicates the impact of social responsibility and philanthropy

21. The Best Stories are Simple and Easily Shared

22. On Your Flash Drive
Solutions overview: How to engage employees, reward people, amplify impact, expand your bandwidth, and accomplish your goals
New research report: Snapshot 2017—What US Employees Think about Workplace Giving, Volunteering, and CSR
Case study: How Optimizely increased its employee giving results by 11% YoY
White paper: Exceptional Storytelling Made Easy

23. www.charities.org ● jstarr@charities.org
Thank you
JIM STARR
America’s Charities ●

24. General Session #2 Leveraging CSR Communication and Marketing Channels to Tell Your Story
Megan Maltenfort Senior Manager Corporate Social Responsibility Campbell Soup Company
Jackie Lagratta
Integrated Digital Marketing Manager
Campbell Soup Company

25. General Session #2 Discussion Question
Think about 2 ideas you can implement in the next 6-12 months to bring your corporate purpose to life through storytelling.

26. NETWORKING LUNCH
12 noon -1PM
Hosted by

27. Take Action on Twitter
EARTHSHARE:
My community deserves clean air & water & green places where we can thrive! I'm making that a reality with my coworkers through #EarthShareAtWork - join us! @EarthShare

28. General Session #3 Innovative Approaches to Aligning Employee Engagement and Corporate Purpose
Tim McClimon
American Express
Foundation President
Jennifer Flynn
Executive Director
KPMG

29. General Session #3 Discussion Questions
How well do I understand my corporate purpose, values, goals and the strategic needs of the business?
What are innovative approaches where employee engagement has strong alignment with corporate purpose?

30. Take Action on Twitter
GLOBAL IMPACT:
I’m working to grow global #philanthropy and help the world’s most vulnerable people. Follow me #EESummit2018 #GiveGlobal

31. General Session #4 Improving Employee Engagement through Innovative NGO partnerships
Michael Bzdak
Global Director of Employee Engagement
Johnson & Johnson

32. General Session #4 Discussion Questions
In a multi-stakeholder collaboration, what are some keys to success?
Define collective success with shared metrics
Coordinate communications, shared billing/brand
Leverage expertise to amplify capacity/knowledge between the partners
Has your company experienced a particularly effective collaborative partnership? What made it effective? What is the secret sauce?

33. SNACK BREAK 3:45-4PM Meet back here at 5PM!
Move upstairs to rooms 216 and 218 for Workshops:
Engaging Harder to Reach Employees through Skills-Based Volunteering OR
Connecting Social Issues and Employee Engagement with your Brand
Meet back here at 5PM!

34. Workshops 4-5PM
Engaging Harder to Reach Employees through Skills-Based Volunteering OR
Connecting Social Issues and Employee Engagement with your Brand

35. RECAP: Tackling Today’s Social Issues and Igniting Employee Activism
List

36. Leveraging CSR Communication and Marketing Channels to Tell Your Story
List

37. Innovative Approaches to Aligning Employee Engagement and Corporate Purpose
List

38. Improving Employee Engagement Impact through Innovative NGO Partnerships
List

39. Engaging Harder to Reach Employees through Skills-Based Volunteering

40. Connecting Social Issues and Employee Engagement with your Brand

41. NEW YORK LIFE INSURANCE COMPANY
Thank you
MATTHEW NELSON
NEW YORK LIFE INSURANCE COMPANY

42. Thank you, Advisory Council

43. NETWORKING RECEPTION 5:30-7PM HOSTED BY