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Creativity Chapter 12 12-1
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Creativity and Its Characteristics
Person Degree and Situation Talent, Learned Skills, Situational Factors Product and Process 12-2
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Individual Creativity
Interaction of personal and situational factors People are creative when they have: Domain-relevant skills Creativity-relevant skills Task motivation Factors inhibiting creativity: Extrinsic rewards Evaluation apprehension Stuck in one’s own paradigms 12-3
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Group Creativity Problems With Group Creativity
Groups produce fewer ideas than sum of individuals Group Dynamic Factors Negative/critical communication climates Interpersonal conflicts Time Conformity Domineering members Cognitive interference Social inhibitors 12-4
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Group Creativity Brainstorming
Not superior to individuals working alone However, still popular Main problem: waiting for turn to speak Computer based brainstorming more effective 12-5
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Group Creativity Strengths of Group Creativity Benefits:
Develop more ideas Social interaction can be rewarding Support for implementation Factors Increasing Group Creativity: Dissent or task conflict Diversity in background, training, and perspective Direct experience Group operation Variations of brainstorming 12-6
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Organizational Environment And Creativity
To be more creative, organizations should: Hire creative people Use group creativity effectively Establish organizational climates supporting creativity Environmental stimulants & obstacles to creativity Freedom Management Encouragement Recognition Cooperation Time Challenge Motivation 12-7
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Application: Group Creativity Techniques
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Application: Group Creativity Techniques
Brainstorming 12-9
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Application: Group Creativity Techniques
Nominal Group Technique Write down idea, share and discuss Brainwriting Write down idea Pass idea and build Variations: Select idea at random to build on Post it notes 12-10
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Application: Group Creativity Techniques
Selecting a Solution Prioritize solutions Multiple voting Discussion Repeat Multiple-Stage Creativity Approaches Time serves as buffer Meet and discuss Try to be creative Reconvene to make selection 12-11
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