1. Interview Different Peer
“What are your…
5 years Personal Goals?
5 years Business Goals?”

2. Build Equity of $10 Million+ in 5 years to Work Less (Build Equity)
Increase Profits 61% in 12 months &
Build Equity of $10 Million+ in 5 years
Effective Leadership
to Work Less (Build Equity)
Sessions 7-12
Growth Planning
to Earn More
Sessions 1-6
Leadership Accelerator
Growth Accelerator 1

3. 6 Keys that Open D.O.O.R.S to Earn More. Work Less!
Key #1: OPEN Your Mind – Think to Win
Key #2: Dream – More Time & Money
Key #3: Opportunities – Build on Those You Can Convert
Key #4: Obstacles – Address Those You Can Control
Key #5: Resources – Utilize Those You Have Now
Key #6: Steps – Take Daily in Faith
Take Steps Today that Build on Your Opportunities, Address Your Obstacles, Utilize Your Resources to Reach Your Dream of More Time & Money
Manual Page 5

4. Manual Page 45

5. The Starting Point of All Achievement”
CEO: Growth Accelerator – Session 2
Key #2: Dream (More Time & Money)
Manual Pages 47
Chapter 5 “Desire –
The Starting Point of All Achievement”

6. “Wishing will not bring riches
“Wishing will not bring riches. But desiring riches with a state of mind that becomes an obsession, then planning definite ways and means to acquire riches, and backing those plans with persistence which does not recognize failure, will bring riches.”
“You may as well know, right here, that you can never have riches in great quantities, UNLESS you can work yourself into a white heat of DESIRE for money, and actually BELIEVE you will possess it. You may as well know, also that every great leader, from the dawn of civilization down to the present, was a dreamer.”
Manual Page 47

7. Audio
Earl Nightingale on Think and Grow Rich
5:30-10:05 7

8. To achieve my life purpose of _____ Why do I want money?
What do I desire to own?
Since money buys time,
what do I want to do with your time?
Manual Page 48

9. I have absolute faith that on _____
When do I want to achieve the money?
Manual Page 49

10. How much money do I desire and
I will possess $ _____
How much money do I desire and
in what form (cash, revenue, net worth, etc.)?
Manual Page 49

11. by serving those that can pay me to get the job done of _____
by serving those that can pay me to
get the job done of _____
What you are willing and able to do for that money?
Manual Page 50

12. unconditionally committed to giving up _____
For the money, I am
unconditionally committed to giving up _____
What are you willing to give up for that money?
Manual Page 50

13. But, I refuse to sacrifice _____ What are you not willing to give up?
What are you not willing to give up?
Manual Page 51

14. Worksheet 1 Statement of Desire
To achieve my life purpose of__________________I have absolute faith that on December 31, 20____ , I will possess $____by serving those that can pay me to get the job done of_____________________________________.
For the money, I am unconditionally committed to giving up_____________________________but, I refuse to sacrifice________________________________________.
Manual Page 52

15. Manual Page 45

16. Destination – Climb to Your Desired Altitude
CEO: Growth Accelerator – Session 2
Key #2: Dream (More Time & Money)
Manual Pages 53
Chapter 6:
Destination – Climb to Your Desired Altitude

17. “Lasting Company” Independence
PEAK 3: Building a
“Lasting Company” Independence
PEAK 2: Developing a
“Great Company” - Equity
PEAK 1: Creating a
“Good Company”- Self Employment
Manual Page 54

18. P=Profit
E=Economic Value
A=Activity
K=Keystone
Manual Page 55

19. The 4 Disciplines of Execution: Achieving Your Wildly Important Goals
“…must contain a clearly measureable result, as well as the date by which that result must be achieved…This from X to Y by when format recognizes where you are today, where you want to go, and the deadline for reaching that goal. As deceptively simple as this formula may seem, many leaders often struggle to translate their strategic concepts into a single from X to Y by when finish line. But once they’ve done it, both they and the teams they lead have gained tremendous clarity.”
The 4 Disciplines of Execution:
Achieving Your Wildly Important Goals
Manual Page 56

20. Increase Profit from $ ________ to $__________
Worksheet 2
Business Destination
12 Month Destination
Increase Profit from $ ________ to $__________
Increase Economic Value from $ _______ to $ ________
Decrease Activity from ________to ________
_______ Keystone of ______ from ________ to ________
Manual Page 57

21. Increase Profit from $ ________ to $__________
Worksheet 2
Business Destination
5 Year Destination
Increase Profit from $ ________ to $__________
Increase Economic Value from $ _______ to $ ________
Decrease Activity from ________to ________
_______ Keystone of ______ from ________ to ________
Manual Page 57

22. Manual Page 45

23. Clarifying Your Purpose”
CEO: Growth Accelerator – Session 2
Key #2: Dream (More Time & Money)
Manual Pages 59
Chapter 7 “Job to be Done
Clarifying Your Purpose”

24. Personal: “I believe that”
“I believe that this nation should commit itself to achieving the goal, before this decade is out, of landing a man on the moon and returning him safely to the earth.”
 - President Kennedy
Personal: “I believe that”
Important: “should commit itself to achieving the goal”
Length: “before this decade is out”
Livelihood: “and returning him safely to the earth”
Audience: “this nation”
Results: “of landing a man on the moon”
Manual Page 60

25. Manual Page 60

26. Who Has Money and What “Job to Be Done” Don’t Focus on Features
“ ...the entrepreneurial model does not start with a picture of the business to be created but of the customer for whom the business is to be created. It understands that without a clear picture of that customer, no business can succeed.”
Follow the Money
Who Has Money and What “Job to Be Done”
Don’t Focus on Features
Focus on Results / Benefits / “Job to be Done”
Manual Page 61-63

27. Manual Page 61-63

28. Job to be Done – Your Purpose
Worksheet 3
Job to be Done – Your Purpose
 __________________(Name to be Personal) is committed to (Importance) serving _________________ (Audience) by ___________________(Results). In ______ years (Length), the organization will be a recognized __________________ (Livelihood to owner, employees & community).
Manual Page 64

29. Sample
Otsego Lake Consulting is committed to serving the Catskill area small business owners by providing on-site guidance in protecting client data from intrusion and malicious users that jeopardize client relations and company profits. In 5 years, the organization will be a recognized as a top 10 provider of cyber security in upstate New York, compensating employees above fair wage and known for employee empowerment.
Manual Page 64

30. Target Market for Next 12 Months
Worksheet 4
Target Market for Next 12 Months
A = Ideal Customers
The customers who are the most approachable, convertable and profitable. They have high referral value.
Manual Page 65

31. Manual Page 65

32. Target Market for Next 12 Months
Worksheet 4
Target Market for Next 12 Months
C = Unwanted Customers
Customers who need to be let go
“Some clients can actually lose you money because they waste your time, adversely affect the way you treat other clients and make the time you spend in your business less enjoyable.”
– Word Of Mouth Magic! by Martin Russell
Manual Page 65

33. Target Market for Next 12 Months
Worksheet 4
Target Market for Next 12 Months
In the next 12 months, what are the specific results your “A” customers are paying you for? What problem(s) are you solving?
What are the key adjectives that describe what makes you best, better or different from your true competition:
Manual Page 65

34. Manual Page 45

35. Making Dollars - Drive 5 to Earn More
CEO: Growth Accelerator – Session 2
Key #2: Dream (More Time & Money)
Manual Pages 67
Chapter 8
Making Dollars - Drive 5 to Earn More

36. “Every Business Is The Same Inside”
“Cash, Margin, Velocity, Growth, and Customers”
“In today’s world, no growth means lagging behind in a world that grows every day. If you don’t grow, competitors will eventually overtake you.”
“But growth for its own sake doesn’t do any good. Growth has to be profitable and sustainable. You want growth to be accompanied by improved margins and velocity, and the cash generation must be able to keep pace.”
Manual Page 67

37. Transactions/Customer Purchase Amount /Customer
Customers X
Transactions/Customer x
Purchase Amount /Customer =
Revenue
750 x
3.5
$267 =
$700,875
Manual Page 68-71

38. Transactions/Customer Purchase Amount /Customer
Customers X
Transactions/Customer x
Purchase Amount /Customer =
Revenue
Profit Margins
$ Profit $
750 x
3.5
$267 =
$700,875
9.4%
$65,882
Manual Page 68-71

39. Transactions/Customer Purchase Amount /Customer#5
Prospects x
Conversion Rate =
Customers X
Transactions/Customer
Purchase Amount /Customer
Revenue
Profit Margins
$ Profit $
7,500 x
10% =
750
3.5
$267
$700,875
9.4%
$65,882 #2 #4 #3 #1
Manual Page 68-71

40. Purchase Amount/Customer Transactions/Customer
Current
Year 1
Prospects
7,500
10% →
8,250 x X
Conversion Rate
10.0%
11.0% ⁼
Customers
750
Purchase Amount/Customer
$267
$294
Transactions/Customer
3.5
3.9
Revenue
$700,875
Profit Margin
9.4%
10.3%
Profit
$65,882
Growth in Profit
Manual Page 68-71

41. Purchase Amount/Customer Transactions/Customer
Current
Year 1
Prospects
7,500
10% →
8,250 x X
Conversion Rate
10.0%
11.0% ⁼
Customers
750
Purchase Amount/Customer
$267
$294
Transactions/Customer
3.5
3.9
Revenue
$700,875
Profit Margin
9.4%
10.3%
Profit
$65,882
Growth in Profit
61% Increase
Manual Page 68-71

42. Purchase Amount/Customer
Current
Year 1
Year 2
Year 3
Year 4
Year 5
Prospects
7,500
10% →
8,250
9,075
9,983
10,981
12,079 x X
Conversion Rate
10.0%
11.0%
12.1%
13.3%
14.6%
16.1% ⁼
Customers
750
908
1,098
1,328
1,603
1,945
Purchase Amount/Customer
$267
$294
$323
$355
$391
$430
Transactions/
Customer
3.5
3.9
4.2
4.7
5.1
5.6
Revenue
$700,875
$1,026,151
$1,502,388
$2,199,646
$3,220,502
$4,715,137
Profit Margin
9.4%
10.3%
11.4%
12.5%
13.8%
15.1%
Profit
$65,882
$106,104
$170,882
$275,207
$443,223
$713,815
Growth in Profit
61%
159%
318%
573%
983%
Numbers are rounded; verifying the math as it is written will yield different results.
983% Increase

43. “Know the Math, or No Money”
Manual Page 70

44. Worksheet 5
Drive 5 to Earn More
Manual Page 72

45. Manual Page 45

46. Audio
Zig Ziglar on Goal Setting
Part 1 46

47. Why Plans Fail - Align 5 to Work Less
CEO: Growth Accelerator
Key #3: Opportunities (Build on Those You Can Convert) Key #4: Obstacles (Address Those You Can Control) Manual Pages 75
Chapter 9
Why Plans Fail - Align 5 to Work Less

48. “A Fish Rots From the Head Down”
Manual Page 75-80

49. Manual Page 81

50. What are the five areas that you can influence (control) weekly and are predictable to reaching your goals?
Manual Page 81

51. Assessment Rating– Drive 5 to Earn More
Worksheet 6
Assessment Rating– Drive 5 to Earn More
Rate each statement first on its importance for reaching your goals in the next year on a scale from 1 to 3 with 1 representing highest importance and 3 representing the lowest importance.
Rate each statement on your current ability to implement on a scale from 1 to 3 with 1 representing nonexistent or ineffective implementation and 3 representing a complete, effective implementation.
You can only have five “1s”, five “2s” and five “3s” for importance and the same number of each for implementation.
Multiply these two numbers to obtain your priority.
Circle the five lowest numbers to identify the most important that you are not implementing well.
Manual Page 82

52. Assessment Rating– Align 5 to Work Less
Worksheet 7
Assessment Rating– Align 5 to Work Less
Rate each statement first on its importance for reaching your goals in the next year on a scale from 1 to 3 with 1 representing highest importance and 3 representing the lowest importance.
Rate each statement on your current ability to implement on a scale from 1 to 3 with 1 representing nonexistent or ineffective implementation and 3 representing a complete, effective implementation.
You can only have five “1s”, five “2s” and five “3s” for importance and the same number of each for implementation.
Multiply these two numbers to obtain your priority.
Circle the five lowest numbers to identify the most important that you are not implementing well.
Manual Page 83

53. Worksheet 8 & 9
Assessment Questions
Manual Page 84-87

54. Top 5 Transformational Priorities
Worksheet 10
Top 5 Transformational Priorities
Think in complete solitude. List ten areas that you believe that are within your control and would have the greatest impact on your twelve month goals of more time and money.
Take the ten down to five. What are the five areas that you can influence (control) weekly and are predictable to reaching your goals?
Manual Page 88

55. Chapter 10: Resources for More Money
CEO: Growth Accelerator
Key #5: Resources (Utilize Those You Have Now)
Manual Pages
Chapter 10: Resources for More Money
Chapter 11: Resources for More Time

56. Resources #1 #2 #9 #18 #24 #25 #28 #37 #38 #39 #44 #49 #58 #67 #70 #71
#76
#81
#87
#96
#104
#117
#118
#121
#140
#155
#157
#172
#180
#186
#213
#226
#310
#370
Manual Page

57. Action Steps Session Takeaways for Future Action Session Evaluation
Top 2 Goals:
Increase hours working ON business from __ to 2
Priority Items to be Completed by Next Session:
Review Session 2 Materials
Read 50% of Book “Emyth”
Draft Worksheets 1-10
Review Session 2 Tools
Session Takeaways for Future Action
Session Evaluation
Manual Page