1. United Nations & eTourism Development
2nd Arab International E-Tourism &
E-Marketing conference
United Nations & eTourism Development
Alexander Rayner
eTourism Advisor
United Nations World Tourism Organization (UNWTO)

2. International Arrivals 1990-2008

3. UNWTO VISION 2020 922 m (2008) - 1.6 b (2020) Middle East 55 million
Market share 6%
Growth 18%

4. Tourism Enriches Jobs Infrastructure Trade Development www.UNWTO.org
PaxIS Forum 2009

6. Tourism Policy and Issues Responsible & Sustainable Tourism
The UN Tourism Agency
Tourism Policy and Issues
Responsible & Sustainable Tourism
Public & Private Sector
Committed to Tourism, Travel and the Millennium Development Goals
eTourism Trends

8. UN SYSTEM & eTOURISM

9. ICAO
Civil Aviation
Travel Documents
MRTD
ePassport
eVisa

10. E-Visa
Internet
Government
Systems
eTourism Trends

11. Arrival Passenger Data
Monitoring Card
Arrival Immigration Card
Hotel Registration Card
Follow up Card
DO IT ONCE - USE MANY TIMES!

12. UNESCO UNESCO Heritage sites Official Intangible Heritage sites
protection of impressive ancient buildings, landscapes, living cultural heritage
Official Intangible Heritage sites
official recognition of languages,stories, music, dance, theater, rituals, crafts that have given people a sense of identity and continuity over generations

13. CLIMATE CHANGE Green Section Monitor Contribution Davos Declaration
COP15

14. ICT4D
“High speed internet is key to job creation and lasting growth in developing countries”

15. ITU

16. Millennium Development Goals
Develop a global partnership for development
Target
In cooperation with the private sector, make available the benefits of new technologies, especially information and communications
eTourism Trends

17. Public Private Partnership (PPP)
Commitment to the Millennium Development Goals
MDG Goal 8: Develop a global partnership for development
Target 18: In cooperation with the private sector make available the benefits of new technologies, specifically information and communications

18. Access to 1.4 Billion Internet Users
Source: ITU

19. Digital Divide
eTourism Trends

20. Digital Experience Gap
In 2006 Forrester identified:
When products are purchased
Don't necessarily buy the content and services to accompany them
Creating vast digital experience gaps
$3.8 billion in revenue on the table for CE companies.

21. Create enabling environment
Access to ICT Infrastructure & Education & Training
Social Media
Mobile - 4 billion subscribers
Languages - IDNs

22. Increasing Access www.UNWTO.org eTourism Trends Availability
ICT Infrastructure
Training & Education
Affordability
Standards
Reduce costs
eTourism Trends

23. A DIFFERENT WEB
Source: Cymfony
“it’s no longer about web sites – even cool web sites – but about the creation , aggregation and distribution of digital content in a way that supports consumers in achieving their objectives.”

24. Mobile Telephone Subscribers
eTourism Trends

25. Source: Pew Internet & American Life Project
Mobile Devices
The mobile device will be the primary connection tool to the internet for most people in the world in 2020
Source: Pew Internet & American Life Project
eTourism Trends

26. Arabic : Official Language in 24 Countries
eTourism Trends

27. Arabic 50 million Arabic speaking people using the Internet,
2.9 % of all the Internet users in the world.
291 million world population speaks Arabic
17.2 % use the Internet.
Arabic Speaking Internet Users has grown 1,907.9 % in the last eight years ( ).

28. International Domain Names (IDNs)
UNWTO.org

29. Yahoo! enters Arab Market
Maktoob.com
Arab world’s largest online community
aquired by Yahoo!
Yahoo! to offer Arabic-language content for the first time
Arabic versions of its products and services, such as instant messaging and

30. email Tsunami Tidal wave of digital messages
247 billion messages on average every day
Average computer user receives 167 messages/day
To increase to 219/day in 2013
40% of your day on
Communication at the speed of electricity

31. eTourism Increased Competitiveness
More: Jobs, Infrastructure, Trade & Development
Increase
International Visitor Arrivals : 55 / 922 Million 2008
International Receipts : USD 46 / 944 Billion 2008
Increased Competitiveness
eMarketing & Access to 1.7 Billion Internet Users
eTourism

32. Thank You!