1. Miriam Flores MGMT 489 Strategic Plan https://youtu.be/9AkX_b7dC2I

2. Bimbo Mission Various product lines give Bimbo a greater reach
Adapt to the needs of the customer; providing new more nutrient rich products
Something for everyone

3. Bimbo is positioning itself to be a leader in the industry
New Acquisitions
Area Expansions

4. Financial Performance – Bimbo vs. Industry total
Year
Revenue $ million
Growth %
2017
61,639.6
1.1
2018
62,350.1
1.2
2019
62,932.1
0.9
2020
63,349.8
0.7
2021
63,964.8
1.0
2022
64,402.0

5. SWOT ANALYSIS Strengths Weaknesses Opportunities Threats
Customer Loyalty
Long history in the industry
Quality service
Social Service
Strong commitment to excellent service
Leading innovators
Location - Mexico
Potential conflicts of interest
Key stakeholder conflicts of interest
Originating Corp headquarter location. Mexican laws; government control over economy
Opportunities
Threats
Move into other continents
Better contract negotiations
Acquire non bread companies
Expand marketing opportunities
Strong competitors
Making a change too soon
Contract changes upon renewal
Loss of key employees
Anti-monopoly law limiting further acquisitions