1. Consumerism: McDonald’s
IB HL

2. Consumerism The opposite of culture. Goods manufactured for profit.
Economic value over social worth.
Everything can be bought and sold.
Everything has a price.

4. McDonald’s
On an average day, over 30 million customers are served at one of more than 31,000 McDonalds restaurants in more than 100 countries.
The first 5 restaurants were located in the USA and Canada (1940’s), and then spread to Europe, Australia, and Japan during the early 1970’s.

5. McDonalds (1970’s-1990’s)
By the end of the 1970’s, McDonald’s consolidated their position in Europe and New Zealand, and had opened restaurants in South America.
The 1980’s saw McDonald’s reach Mexico, and S.E Asia.
China, Russia, and the U.A.E. were reached in the 1990’s.

7. Who Has What? USA: 15,000. UK: 600. Brazil: 250. China: 200.
Thailand: 50.
Allegedly every 3 hours, a McDonald’s restaurant opens somewhere in the world.

8. Complete the McGeography Worksheet.
Activities
Using the “McDonald’s Timeline” and “History Of McDonald’s” Worksheets…
Complete the McGeography Worksheet.

9. Activities
Using Geography For The IB Diploma P , answer the following…
What is a franchise?
Why are economies of scale important to a large organisation such as McDonald’s?
Using Table 2 (P161), why is McDonald’s number 1 as a fast food brand in comparison to the other 9 in the top 10?
How has McDonald’s reacted to changing consumer demand?