1. Zappos.com vs Endless.com
First Mover vs. Follower
Kellan Falconieri

2. History of Zappos.com- First Mover
- Launched in 1999 with a $500,000 investment under the domain name Shoesite.com
- In 2000, its first year, Zappos.com brought in $1.6 in revenue. Followed by $8.6 million in revenue in 2001, mostly achieved with just word of mouth advertising. 
- In 2003 Zappos.com ditched the "drop-shipping" method in order to provide better customer service and control there inventory. 
- Launched in 1999 by Nick Swinmurn.
- Sells shoes and other accessories. 
- The largest online shoe store.
- Bought in 2008 by Amazon.com for an estimated $1.2 billion
- Revenue is over $1billion annually.
- Over 1500 employees

3. Zappos- Business Model
-The Zappos.com business model is based on relationship marketing ( which focuses on customer retention and great customer service).
- Over 75% of Zappos.com customer are repeat buyers. 
- Word of mouth advertising and recommendations. 
- Zappos.com

4. History of Endless.com - Follower
-Created in 2006 by Amazon.com
- Offers free shipping, free returns, and price guarantee. 
- Affiliate program
employees
- Yearly revenue of $500,000
- Endless.com

5. Zappos.com vs. Endless.com
- Zappos.com has a much larger customer base than Endless.com
- Both offer free shipping and 365 day return policy.
- Endless.com offers a 100% price match guarantee while Zappos.com does not.
- Zappos.com is much more well known. 
- Both are know owned by Amazon.com
- Zappos.com has much larger selection. 
- Zappos.com has expanded to selling clothes and accessories, Endless.com just sells shoes and accessories. 

6. First-Mover (Zappos.com) vs. Follower (Endless.com)
-Zappos.com, started in 1999, is the leading online shoe store.
    - Endless.com is widely unknown.
- Zappos.com has over $1 billion in revenue a year.
    -Endless.com has revenue of $500,000
- Zappos.com has advantage over Endless.com because its been in business longer.- More experience.
- Zappos.com has customer loyalty
- Hard for follower (Endless.com) to gain customers.