1. Entitativity
Zaakir, Abby, Janiece

2. Entitativity: Manipulating Ingroup Entitativity Affects the Expression of Prejudice
(Effron & Knowles 2015)
Definition: perceiving a collection of individuals as a united and coherent group with similar behaviors and goals
people have stereotyped beliefs and prejudiced feelings toward more entitative outgroups
people whose ingroup is entitative feel more licensed to express prejudice against outgroups (?)
Our project: attempt to replicate findings and create new “low entitativity” condition
Past literature demonstrates that people tend to have stereotyped beliefs and prejudiced feelings toward more entitative outgroups. Effron and Knowles hypothesized that people whose ingroup is entitative would feel more licensed to express prejudice against outgroups. They were able to demonstrate a significant finding in one of their studies that white Americans primed with entitativity expressed more black prejudice compared to controls.

3. Method 175 participants from SONA Qualtrics Survey Demographics
Randomly assigned:
High entitativity condition
Low entitativity condition
Control condition
Entitativity measures
Attitudes Toward Blacks scale

4. Entitativity Conditions Examples
Control
The ASA’s study will be the largest examination of Americans’ beliefs and behaviors in the organization’s history. The study will probe Americans’ social norms and customs, the holidays they observe, and their patterns of social interaction. The researchers will examine which neighborhoods people live in, which jobs they hold, their tastes in movies and TV programs, and whom they communicate with on a day to day basis.

5. Examples continued High entitativity
The ASA’s report finds that U.S. Whites, regardless of their specific background, are characterized by overwhelming cultural similarities. Whites in the U.S. possess very similar social norms and customs, observe most of the same holidays, and interact mainly with other Whites. The researchers determined also that Whites tend to cluster in the same neighborhoods, hold similar jobs, have similar tastes in movies, TV, music, and food.

6. Examples continued Low entitativity
The ASA’s report finds that U.S. Whites are characterized by overwhelming cultural differences. Whites in the U.S. differ widely in their social norms and customs, observe many different holidays, and interact with people from all sorts of racial and cultural groups. The researchers determined also that Whites live in different types of neighborhoods, hold a variety of different jobs and have widespread tastes in movies, TV, music, and food.

7. ATB Scale Examples 16 items; 7 point likert scale rating
I think that Black people look more similar to each other than White people do. (reverse)
It would not bother me if my new roommate was Black.
Black people are demanding too much too fast in their push for equal rights. (reverse)
I get very upset when I hear a White person make a prejudicial remark about Black people.
I would probably feel somewhat self-conscious dancing with a Black person in a public place. (reverse)

8. Survey Data Analysis Excluded from data:
Not born in the US
English not first language
Identify as any race other than only White
Completed survey faster than 300 seconds
122 participants included in data
37 males, 82 females
Mean age: years old
High entitativity N=40
Low entitativity N=46
Control N=35

9. Results 3 one-way ANOVAs No significant results
Assessing condition by ATB scale, White entitativity measure, Black entitativity measure
No significant results
Unable to replicate
Condition had no effect on perceived entitativity of Whites, perceived entitativity of Blacks, or on attitudes towards Blacks

10. 95% Confidence Interval for Mean
Results
Descriptives
AverageATB N
Mean
Std. Deviation
Std. Error
95% Confidence Interval for Mean
Minimum
Maximum
Lower Bound
Upper Bound 1 40
6.0969
.62851
.09938
5.8959
6.2979
4.63
7.00 2 46
5.8410
.78999
.11648
5.6064
6.0756
3.63 3 35
5.7518
.86953
.14698
5.4531
6.0505
3.69
Total
121
5.8998
.77285
.07026
5.7607
6.0389
ANOVA
AverageATB
Sum of Squares df
Mean Square F
Sig.
Between Groups
2.479 2
1.240
2.114
.125
Within Groups
69.196
118
.586
Total
71.676
120
1=high entitativity, 2=low entitativity, 3=control

11. Issues/ Future Suggestions
Needed more participants
MTurk vs SONA
Effective manipulation?
ATB scale out-dated?

12. Thank You!