1. 2013 ISA Annual Business Retreat
Owner’s Meeting
2013 ISA Annual Business Retreat

2. Agenda Industry Trends Growth Strategies
Connie Bentley, Insights Learning & Development
Rick Gilbert, Power Speaking
Before and After Selling Your Business
Sean Kavanagh, Ariel Group
Jeff Sugerman, Wiley
Agenda

3. Sources 2012 Training Industry Report – Training Magazine
2012 State of the Industry – ASTD Research
IBM Global CEO Study
Sources

4. Training spend dropped 6
Training spend dropped 6.5% from 2011—Training payroll rose substantially. Outside spending decreased by $1.7 billion to $7.4 billion from $9.1 billion.
Intended purchases in 2013—Authoring Tools, Online Learning Tools & Systems, LMS’, Classroom Tools & Systems
Industries that increased training budgets in 2012:
Manufacturer/Distributer
Retail/Wholesale
Associations
Training Mag Trends

5. Training Mag Trends Projected Funding for Learners:
Executive Development 10%
Management/Supervisory Training 28%
Interpersonal Skills 18%
IT/Systems Training 18%
Sales Training 18%
Mandatory or Compliance 18%
Customer Service 17%
Training Mag Trends

6. ASTD State of the Industry
Average direct expenditure per employee decreased to $1,182 from $1,228
Average spend/employee
Smaller companies spend more per employee
Small companies with < 500 employees spent $1,605
Midsize companies with < 10K employees spent $1,102
Large companies > 10K employees spent $825
BEST Award-winning companies spent $1,272 per employee
Annual learning hours use per employee 30.5
29.9% average direct expenditure distribution for external services
ASTD State of the Industry

7. ASTD State of the Industry
Cost per learning hour – represents the cost of providing one hour of learning to an employee-- $85
Top 3 learning content areas:
Managerial and supervisory
Profession or industry specific
Processes, Procedures, and business specific
Interpersonal skills ranked 5
Sales skills ranked 7
Executive development ranked 9
Customer Service ranked 10
ASTD State of the Industry

8. “For many CEOs, it’s a matter of learning while leading
“For many CEOs, it’s a matter of learning while leading. Like their employees, CEOs must reinvent themselves”
“You need to constantly recreate yourself as a leader. Once you are there, you are not. Leaders are always subject to, ‘What have you done today?’”
IBM Global CEO Study

9. IBM CEO Study Top three traits critical to CEO success:
Customer obsession
Inspirational leadership
Leadership teaming
CEOs predict social media will become the number two way to engage customers behind a face-to-face sales force
CEOs are searching for customer insight
CEOs can’t teach employees to be “future proof” but they can create an environment where these traits develop naturally:
Create unconventional teams
Concentrate on experiential learning
Empower high value employee networks
IBM CEO Study

10. Questions to Ponder What are your customers telling you?
What would or will you do differently with this insight?
Questions to Ponder

11. Connie Bentley

12. Life After Sale…

13. Rick Gilbert