1. IMPACTING ENGAGEMENT THROUGH DESIGN THINKING

2. ABOUT THE SPEAKER
BRIAN FORTSON
SR. DIRECTOR, PROCESS AND METHOD INNOVATION
COMCAST
LINKED IN:

3. 147% 87% WE ARE NOT ENGAGED AT WORK
COMPANIES WITH HIGHLY ENGAGED WORKFORCES OUTPERFORM THEIR PEERS BY 147% IN EARNINGS PER SHARE
87%
87%OF EMPLOYEES WORLDWIDE ARE NOT ENGAGED AT WORK
Source: gallup.com

4. BRIDGING THE ENGAGEMENT GAP THROUGH DESIGN
A pre-determined lifecycle, typically structured around HR products and services
Individual journeys and experiences
Job descriptions, rank, geography, and work category
Wants, needs, and "jobs to be done"
We understand our employees through
We engage employees through
When our employees are people, who have
When our employees interact with us through
Monetary rewards, recognition programs
Mastery, autonomy, and purpose
We motivate our employees through
When our employees intrinsically motivated through

5. Experience what they experience
EMPATHY IS THE KEY TO BETTER ENGAGEMENT
See what they see
Feel what they feel
Experience what they experience 5

6. WELCOME TO DESIGN THINKING
Source: Stanford D. School 6

7. REIMAGINE THE IDEAL DAY-1 ONBOARDING EXPERIENCE FOR YOUR COMPANY

8. HOW MIGHT WE HELP NEW EMPLOYEES FEEL INSPIRED FROM THE MOMENT THEY WALK THROUGH THE FRONT DOOR OF YOUR COMPANY?

9. ASSUME A BEGINNERS MINDSET
APPROACH THE PROBLEM WITH EMPATHY
POWER THROUGH AMBIGUITY
EMBRACE DISCOMFORT

10. REFERENCES Co-Creating the Employee Experience (HBR, 2018)
Design Your Employee Experience as Thoughtfully as You Design Your Customer Experience (HBR, 2016)
Stanford d.School
The Employee Experience: What It Is and Why It Matters (Inc, 2017)
Why Design Thinking Works (HBR, 2016) 10