1. Marketing the Best of You to the World!
Cyber Branding
Marketing the Best of You to the World!

2. Branding! How to do it.
How to identify the right person to manage social media/marketing
Branding of your Ministry
Tools to help build your brand
Learning Academy Clergy Training 1 "Don't Use Social Media!"
Friday, November 16, 2018Friday, November 16, 2018

3. the right person to manage social media/marketing
First, You can’t do it all. That’s why I say, automate your cyberbranding. There are social media management sites like TweetDeck and HootSuite that allow you to manage all of your social media in one place and repurpose messages to go out simultaneously.
Using scheduling tools to post or tweet in advance is a good thing and promotes consistency.
make sure someone is regularly monitoring all of your ministry’s social media accounts.
Learning Academy Clergy Training 1 "Don't Use Social Media!"
Friday, November 16, 2018Friday, November 16, 2018

4. the right person to manage social media/marketing
Make sure someone is monitoring comments and messages at least daily.
Your person does not have to be young, nor does it have to be an IT guru.
What’s needed:
Willing Heart
Disciple
Servant Spirit
Faithful Commitment
Learning Academy Clergy Training 1 "Don't Use Social Media!"
Friday, November 16, 2018Friday, November 16, 2018

5. Branding of your Ministry
Who are you?
Who does Jesus say that he is? John 14:6
6 Jesus said to him, “I am the way, and the truth, and the life. No one comes to the Father except through me. 7 If you know me, you will know[d] my Father also. From now on you do know him and have seen him.”
What are you called to do?
What does Jesus say we are called to do? John 14:12
Very truly, I tell you, the one who believes in me will also do the works that I do and, in fact, will do greater works than these, because I am going to the Father.
Learning Academy Clergy Training 1 "Don't Use Social Media!"
Friday, November 16, 2018Friday, November 16, 2018

6. Who are these brands?
Learning Academy Clergy Training 1 "Don't Use Social Media!"
Friday, November 16, 2018Friday, November 16, 2018

7. Branding! How to do it. Tools to help build your brand
Set Goals
What was Jesus’ goal? Luke 2:49
Save the lost Luke 19:10
S.M.A.R.T.
Specific
Measurable
Attainable
Relevant
Time-bound
See What others are doing
Know your audience
Learning Academy Clergy Training 1 "Don't Use Social Media!"
Friday, November 16, 2018Friday, November 16, 2018

8. You are a Brand! By. Catherine Kaputa What is your story?
Know that your image and message can instantly be shared globally.
You have to manage what your followers know about you
Be relatable and real
Learning Academy Clergy Training 1 "Don't Use Social Media!"
Friday, November 16, 2018Friday, November 16, 2018

9. References
marketing-plan/Third bullet point here
churches
&version=NRSV
Kaputa, Catherine. You Are a Brand!: In Person and Online, How Smart People Brand Themselves For Business Success (p. 209). Quercus. Kindle Edition.
Learning Academy Clergy Training 1 "Don't Use Social Media!"
Friday, November 16, 2018Friday, November 16, 2018