1. What every School District should know about the Social Web February 25, 2011

2. Evolution of Social Media Blogs Wiki technologies ex: wikipedia.org Social Networks: YouTube, Facebook, Flickr Social Share News: Digg, Delicious, StumbleUpon Microblog: Twitter, StockTwits Social Web Social Commerce Social Relationship Management SRM

3. How can we use social technologies? Listen, hear, monitor Share information, not just announce Respond, engage Storytelling in different ways, at different times, to different groups Promote knowledge, product, service, insight Develop and foster communities Participate with peer groups Organize events, conferences, speeches

4. Use of social media More than 4 out of 5 people are active in creating, participating or reading some form of social content 75% of Canadians are online 68% of Canadians have Liked a brand on Facebook Canada is 3 rd most active country on Twitter

5. Current numbers 500 million Facebook users 200 million Twitter users tweet & re- tweet (RT) (expected in 2011) Over 3 million people are checking-in on FourSquare

6. Social Media in Canada 23% of social media users are on social media 10 to 20 hours a week 40% of social media users in Vancouver cant imagine life without it 75% of social media users check their e-mail, text messages and social networking sites first thing in the morning and before bed -Angus Reid Public Opinion

7. Social Media Users The percentage of Internet users 50+ who said they use social networking sites has risen from 22% to 42% from 2009 to 2010 Those 65 and older reported a 100% increase, while those between 50 and 64 jumped 88% -Pew Research Center

8. Journalists and Social Media 89% of journalists source stories from blogs 65% of journalists use Facebook and LinkedIn for research 61% of journalists rely on Wikipedia for information 52% of journalists use Twitter 50% of links on Twitter go to mainstream media outlets, 40% to web only news sources and 10% to other sources (such as wire services) -Survey by Cision and Graduate School of Political Management:

9. What does social media look like?

10. Sharing presentations

11. School listing on Google Places

12. School District Facebook Page Stakeholder: Teachers, parents, school district members Objective: Provide school district news, information for events, place for commentary Tactic: Broadcast and announce, questions asked to encourage enagement Content: News and announcements

13. School Board Facebook Page Stakeholder: Teachers, parents, board members, public Objective: Provide school district news, information for events, place for commentary Tactic: Broadcast and announce, questions asked to encourage enagement Content: News and announcements

14. BCTF Facebook Page Stakeholder: Teachers, media, public, parents Objective: Reports, studies, commentary on all news and govt-related initiatives that affect teachers and school district Tactic: Broadcast and announce, questions asked to encourage engagement Content: News and announcements

15. Finding the conversations

16. IceRocket search: bc trustees

17. Twitter List: bc-trustees

18. Twitter Conversations: #bced, #bctf

19. Twitter Conversations

21. Conversation with media influencer

22. Reaction to Avison Report

23. Facebook: Listen & respond

24. Negative comment on personal FB profile

25. Read the fine print: comments on blog posts

26. Influencers: niche blogger, education Type: Political Blogger (covers education related topics) Objective: Earn coverage or post comment

27. News article + blog = comments, tweets

28. Personal blog

29. Monitoring forum threads

30. Vancouver Sun reports on YouTube protest

31. Journalist seeks input

32. Social Media Response & Engagement Policy What is it? Guidelines for participation in social networks Why do we need one? To define the purpose of the conversation/channel; to set the tone To define what is tolerated; and what isnt To define voice and tone of responses

33. Discussion points for drafting a policy Do teachers and support staff identify themselves as an employee on their social media profiles? In other words, are they transparent? (they should be) Will your staff converse with parents, media, or students? How will they respond to negative comments online? What is considered professional; when does it become personal?

34. Discussion points for drafting a policy Who and how will you monitor (and enforce) the policy? Do we need different policies for students, staff and administration? Should there be more than one voice?

35. Social Media participation policy Where do we publish it? On a Facebook Tab On a Social Media Resources page on school district website On a blogs About Us page Embedded in a Twitter background

36. Next steps 1. Fill out your workbook 2. Set up a listening system: Good: Google Alerts Better: Social Web Dashboard 3. Conduct a Social Web Audit 4. Discuss, debate & draft Social Media Response & Engagement Policy 5. Employ policy district-wide, monitor

37. Social Web Hotline natasha@peakco.com @natashandavies Text FOLLOW @natashandavies to 21212 Peakco.com Join us on Facebook www.facebook.com/peakco Text Like PeakCo to 32665