1. FarmConnect.com Redefining the Agriculture Value Chain in India
Innovation & Cryptoventures Team 13
Zen, Brinda, Pragnya, Vedant

2. India’s Farm Crisis 70% 16.5% 263 million $3 $13 $15 $20 MRP $80
For every $80/lb of produce sold, farmer only makes $3.
70%
Rural households depend on Agriculture
16.5%
of India GDP
Farmer
Middleman
Mandi (APMC)
Input Dealers
Retailers
263 million
Farmers in India $3
$13
$15
$20
MRP $80
Long Chain of Intermediaries
Lack of Transparency
Unethical Practices
Lack of Output Quality
INR 500K
Avg. Debt on the farmer
17, 627
Farmer Suicides in 2014
No capital with small farmer to harvest
Default
on Banks and MFI loans easily
Borrow from middleman at interest
Distressed sale of crops to middleman against loan
Middleman hoard the crops and sell to Mandi
Our goal is to disrupt the middleman and create an efficient/transparent/real time supply chain system on Blockchain

3. Ethereum Protocol, Multi-DAO, Permission Based, Proof of Stake
Blockchain Specs
Blockchain provides the transparency, flexibility and trust required to disintermediate the middleman.
DAO #1
DAO #3
DAO#2
#...
Federal
System
Ethereum Protocol, Multi-DAO, Permission Based, Proof of Stake
Smart Contract
Public
Private
Type
Grade
Date
Weight
Location
Loss%
Price
Farmer $
Agri. $
Distr. $
F.I. $
Broker $
Input
Financial Institution
Distributors
Farmers
Agri. Supplier
Mandi
Seeds
Cash
Loan
Collect
Deliver
Dealer / Retailer
Sell
Payments
Broker
Certification
Aggregate &
write to blockchain
Product Flow
Payment Flow
Validators

4. Financial Model
We plan to take 0.01% commission on funds paid out by Mandis
Market Scope – Total Indian Market
$300 Billion
p.a.
$30 Million p.a.
$18k p.a.
Funds Paid out by Mandis per year
Funds Paid out by Mandis
Avg. Revenue per Mandi per year
Total Investment Required : $1 Million
Initial Onboarding
On Going
Software Development/ Programing
Stakeholders Lobbying
Implementation
System Maintenance
Validation
Immediate Pilot Investment: $250k

5. Implementation and Next Steps
IMPLEMENTATION ROLL OUT
BLOCKCHAIN ADVANTAGES
IMPLEMENTATION RISKS
Distributed Ledger
Remote Independent Writers
Existence in the Absence of Trust
Causing Disintermediation
Economic Benefits for Participants
Technological Complexity
Security
Aligning Stakeholders
Vested Local Political Interest
Limited Experience
Buy local
Pilot
Launch in Kerala (South India)
Phase 1:
Expand pilot to Mandis in 1 state
Phase 2:
Leverage modularity of solution for global expansion
Source: McKinsey Framework for Blockchain Evaluation