1. gambling related ADVERTISING IN THE western cape graf presentation – mpumalanga,april 2017

2. GAMBLING RELATED ADVERTISING IN THE WESTERN CAPE
CONTENT
1. IMPORTANCE OF ADVERTISING
2. LEGISLATION AND REGULATORY REQUIREMENTS
3 INDUSTRY CHALLENGES
4 ADDRESSING THE INDUSTRY CHALLENGES
5 CONCLUSION

3. IMPORTANCE OF ADVERTISING
The Board is aware of the importance of advertising
Retention and attraction of new customers
Equally important to the Board – protection of the public
Specifically the vulnerable
Exposed to advertising which fails to comply

4. IMPORTANCE OF ADVERTISING
Process of approving advertising requests
No undue delays as timing can be critical
Instances where immediate consideration required
No undue delays by the Board – specific time frames
Time frames generally met, but all the time

5. ADVERTISING LEGISLATION AND REGULATORY REQUIREMENTS
Only holders of relevant licence - Section 74(1A) of the Act
Not restricted to provincial licence
General Rules – 3.1 advertising criteria
Mandatory wording on printed material
NRGP, slogan, toll free number, licensed by the Board and no under 18s
3.2 sets out the standards
No indecent language, images
Must not portray or imply illegal gambling
Present a game as relieving financial burden

6. ADVERTISING LEGISLATION AND REGULATORY REQUIREMENTS
Cannot display or depict gambling:
as a means of recovering past losses
an alternative to employment
as a game of skill
Winning the probable outcome of gambling
Persons depicted in advertisement to be over 18 years
Characters or images used in the advertisement
In media primarily for audience older than 18 years
Displayed adjacent to schools or universities

7. ADVERTISING LEGISLATION AND REGULATORY REQUIREMENTS
Regulation 38
No advertising without Board approval
No approval if advertising is:
In bad taste
Misleading
Undesirable
May cause to over stimulation of gambling
Contains a comparison between licence holders
Board prohibits use of the word “WIN” on its on

8. Criteria has already been set out
INDUSTRY CHALLENGES
Regulation 38(1)(a) – licence holders are of the opinion that approval is not required.
Criteria has already been set out
Delay results in heavily discounted advertising slots – turned down : 48 hour turnaround time
Advertising within the casino or the display or movement of promotional items – approval should be scrapped
Provisions of regulation 38 (2) - subjectivity

9. ADDRESSING INDUSTRY CHALLENGES
Turn around time is 5 days
Board considers special requests
Consideration can be on the same day
Looking into a type of general approval within the casino
No effect on surveillance views
Process involves 3 persons – gaming auditor, Chief Auditor and HOD
HOD reviews each and every advertising request
Creates consistency and eliminates subjectivity

10. Prior approval is necessary
CONCLUSION
Prior approval is necessary
Run the risk of inappropriate material being in the public
Can be withdrawn and licence holder penalized
No idea of the harm it may have caused
THE END